Sophia casimir slideshare

FA102A, Research and Brand Development

Virtual to Reality Dating Sophia Casimir

Assignment One, Research

“Can technology help us find love?”

http://www.kurzweilai.net/can-technology-help-us-find-love

Virtual to Reality Dating Sophia Casimir

-The search for companionship is an important need to fulfill after basic needs

Virtual to Reality Dating Sophia Casimir

Assignment One, Research

http://www.kurzweilai.net/can-technology-help-us-find-love

- It is easier to approach someone if you know they want you to approach them

Virtual to Reality Dating Sophia Casimir

Assignment One, Research

http://www.gq.com/life/relationships/201402/tinder-online-dating-sex-app?currentPage=2

- Real “chemistry” can only be determined in real life

http://www.socialmediatoday.com/content/social-future-online-dating

Virtual to Reality Dating Sophia Casimir

Assignment One, Research

Online companionship translated to reality

Virtual to Reality Dating Sophia Casimir

Assignment One, Description of Future Product or Service

Virtual to Reality Dating Sophia Casimir

Assignment Two, Naming Process

Flirty, Direct, Approachable, Entertain

FlirtableDirect EntrtainDirect ApproachFlirtainFlirtApproachFlirtApp

Flirt AppSuggests that it is a service used to engage with other people but in a laid back, entertaining way.

Virtual to Reality Dating Sophia Casimir

Assignment Two, Brand Character Diagram

Character/Persona Tone

Language Purpose

Laid BackFlirtyGenuineDetermined

DirectAmusedLight HeartedConversational

Jargon-filled (slang)FunApproachableUnderstanding

EngageEntertainInspireEffective

Flirt App