Aug 17, 2015
“Want to make sure a photograph survives your
lifetime? Print it out.”
That’s the warning Google’s Vice President Vint Cref gave at a talk recently, saying that vast amounts of digital information may
soon belost in a new digital dark age.
And this is our approach when talking to our audience, to play on two types of emotions
FEAROf loosing
digital photography
HAPPINESS
From having them printed in an elegant
book
LAUNCHINGPHASE
AWARENESSPHASE
SUSTAINABILITYPHASE
Our digital vision in the first 2 quarters will be implemented as a 3-phase strategy
1 2 3
LAUNCHING PHASE
In this early phase SOORA BOOK business idea should be introduced to audience clearly.
Playing on the emotions side, we will motivate fans to print their digital photos in order not to loose them.
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6Video Ad
Short Videos Campaign
Content
Tips & Tutorials
Creative ThemesDigital Vs. Print Photos
Photography and Good MemoriesOld Photography Times (Nostalgia)Popular Songs About Photography
Traditional Photo Album Vs. Soora Book (our added value)
Product Overview (Different Sizes, Different Styles)
Digital VS Print Photos
ولسة المنافسة مستمرة بين الصور الديجيتال والصور المطبوعة..soorabook.comياترى مين اللى هايكسب فى األخر.. ادخلى على وانتى تعرفى اإلجابة
Keeping Good Memories
تخيلى احساسك وانتى قادرة تلمسى بإيدك كل ذكرياتك الجميلة..soorabook.comادخلى على
Old Photography Times (Nostalgia)
المنظر ده ماعدناش بنشوفه من ساعة ما انتشر التصوير الديجيتال ومبقاش فيه تحميض للصور.. ..بس ده مش معناه ان الصور المطبوعة هى كمان هاتختفى
TIPS & TUTORIALS
In this phase the tutorials will focus onbreaking the ice between Fans and
Soora Book user interface.We will mainly explain the quick
shortcuts to design the book (Auto fill, templates…etc.)
Example :
إزاى تصممى كتابك على صورة » « ثانية30بوك فى أقل من
AWARENESS PHASE
In this phase our Fans will recognize that they do have a strong need for our product in many situations in their
lives.Also the User Interface should be communicated in
details.We will keep about 30% from the creative themes of the
previous phase added to the new themes.Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Video Ad
Short Videos CampaignContent
Tips & Tutorials
Creative ThemesSoora Book and Different Occasions
(Birthdays, Weddings, Graduation, Special Vacations, Baby’s Moments…etc.)
Soora Book as a Gift Vs. Other Gifts(in terms of type, price and emotional impact)
Designing your own Soora Book is a joyful experience itself.
Soora Book and Baby Moments
كل يوم والدك بيكبروا فيه أكتر من اليوم اللى قبله....بس مش هايقدروا يحسوا قد ايه هم كبروا.. وقد إيه انتى تعبتى معاهم ..غير لما يفتكروا شكلهم فى أول سنة
TIPS & TUTORIALS
In this phase the tutorials will focus on explaining all the possible tools of the
User Interface in details.Example:
Producing a series of videos as a complete User Manual
SUSTAINABILITY PHASE
In this phase our main mission is keeping the customers that we’ve gained in the last two phases by providing
promotions and hot offers.
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Video Ad
Short Videos Campaign
Content
Tips & Tutorials
CONTENT
We will keep about 70% from the creative themes of the previous phases and add to them promotions, offers and
loyalty programs.
TIPS & TUTORIALS
In this phase the focus will be on advanced design techniques by providing design tips and tricks
Any Facebook post could be resized to fit within Instagram but we will consider a
clear fact that Instagram is a photography based platform at the first place.
So the content we post into it should be premium photos of our product in different
sizes and styles or photos of people interacting with it.
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
- The Big Idea- What is Soora Book?- What’s in it for me?- Benefits, Emotions..
- Simple usage
- When to use Soora Booksituations and occasions in
details(Birthday, wedding, graduation…)
- How to use the website(book creation)
LAUNCHING AWARENESS SUSTAINABILITY
- Offers and promotions- Advanced tutorials(Design Tips & tricks)
M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12
Starting Stage Maturity Stage
Convers
ion R
ate
Assumed Audience (Current Data)
Real Audience (Analysis Data)
Initial Torque
SteadinessMild Increase
Improved Increase
(Video Campaigns)
(Temporary Saturation)(working with new data)
(results of new data and activations)
MATURITY STAGE
TargetingReal Audience
We can invest in
Digital Activations
(Mobile apps /Facebook apps /SM
Competitions..etc)
Because we are And get
ImprovedConversion
Rate
New Content (Based on Their
Interests)
We can Design