Sony ppts

Submitted by:

Radhika Goyal

Mba-07

INTRODUCTION

Akio Morita and Marosu Ibuka on 7th may 1946 set up Tokyo telecommunication research laboratories with $500.

Company entered into consumer electronics market in 1950 with its tape recorder.

In 1955 produced first transistor radio.• Trinitron color television (1968)• Walkman personal stereo (1979)• Handy cam video camera (1989)• PlayStation (1994)• Blu-ray Disc recorder (2003)

Mergers, acquisitions and joint venture

• 1988- Sony music entertainment.• 1989-Sony pictures entertainment.• 1993-Sony Psygnosis Ltd.• 1995-Sony/ATV music published.• 1997-ST liquid crystal display corporation.• 2001-Sony Ericsson. • 2002-AIWA

MARKETING MIX

PRODUCT

PRICE• Price variables such as dealer price, retail price, discounts, allowances, credit terms

etc. influence the development of marketing strategy, as price is a major factor that influences the assessment of value obtained by customers

• For example, Lets consider Sony series of VAIO laptops. Sony has tried to categorize the laptops according to style, user, purpose, mobility and performance, and each a corresponding price.

http://www.priceindia.in/laptop/sony-vaio-laptop-price/

PROMOTION

• Advertising-newspaper• Personal selling-• Sales promotion- discounts, coupons, exchange

offers, early bird prizes.• Direct marketing and publicity-Telephone, mail or the internet• Public relation: suppliers,media,financial institutions

etc.

PLACE

• GREY MARKET A market where a product is bought and sold outside of the

manufacturer's authorized trading channels. It uses Zero-level channel, one level channel :M TO C two-level channel: M TO W TO C In India, Sony has used the method of one-level distribution

channel.

M-MANUFACTUREC-CUSTOMERW-WHOLESALER

BCG

SWOT ANAYLSIS

• Strength • Quality leader• Excellent network all over the world.• Leader in all the gadget like mobile, audio & video system.• Weakness • high price• Low cost spent on advertisement.• No offering to mid budget customers..• Weak after sale service.• Opportunity • to build market among mid budget customers.• To associate with F1 Team and push their brand.• Deliver advertisement on radio.• Threats • Technological Competiton by Samsung , Nokia , Dell, Apple.

Strength •Quality leader•Excellent network all over the world.•Leader in all the gadget like mobile, audio & video system.

Weakness •high price•Low cost spent on advertisement.•No offering to mid budget customers..•Weak after sale service.

Opportunity •to build market among mid budget customers.•To associate with F1 Team and push their brand.•Deliver advertisement on radio.

Threats •Technological Competiton by Samsung •Dell• Apple.

BASES OF SEGMENTATION

GEOGRAPHIC: • JAPAN COUNTRY• MAXIMUM PLACES• ALL OVER THE WORLD

DEMOGRAPHIC:• Age• Male, Female• Income groups• Every sector• Occupation

CONT..

• PSYCHOGRAPHIC:• MAINLY URBAN AREAMiddle & Upper Middle class families (age 20+to seniors), WorkingAdults with hobbies of TV watching, sports, movies and high-endgame

consoles.

CONCLUSION & RECOMMENDATION

• MARKETING STRATEGY IS SATISFIED• MORE FOCUS IS ON URBAN AREA AS IT SHOULD ALSO BE ON

rURAL AREA• LESS ADVERTISING• HIGH PRICES• SHOULD LOWER DOWN THE PRICE FOR MIDDLE CLASS

PEOPLE

THANKYOU