personalise. engage. measure. eBridge is a unique advertising concept that fuses traditional direct mail and digital media to close the gap between offline and online. 9 of the top 10 global brands on the ‚Interbrand ranking‘ rely on solutions by Sony DADC, find out why... Tailor the disc content to your audience, with unlimited variations. Reflect their particular interests, they‘re hooked! Captivate all of your customers with bespoke personalised content and add media richness to the brand experience. Capture the customer journey through the life of the disc and the online landing page. www.sonydadc.com/ebridge “We developed a CD Rom in conjunction with our partners RMG Connect and Sony DADC. Its aim was to draw the attention of customers and parties interested in the Mercedes-Benz brand – who, at this point, were familiar only with the printed version of our Mercedes magazine – to the online version and to achieve new subscriptions. We are very satisfied with the result, as is the market.” Tanja Weber, Loyalty Programme Manager, Interactive Marketing BC/MI, Mercedes-Benz Cars Other clients: Aeropostale Audi BAUR Versand Bayer CropScience BMW Bosch Cerner Multum Pharma Deutsche Post Entega Google Intel Januvia Kabel Deutschland La Poste La Redoute Lloyds TSB Lufthansa MSD Pharma Porsche Poste Italiane Royal Mail SalzburgerLand Sandoz Sheraton Hotels Skandia Sky Telecom Italia UBS Volvo TNT Post Weltbild Yves Rocher