Sony digital strategy

Digital Strategy

SONY

TURNING STRANGERS INTO PROMOTERS

TARGET AUDIENCE

• Photographers and videographers 16+

SOCIAL MEDIA CAMPAIGNWorldwide Photo & Video Competition

THE RULES

1. # SonySnapshot

2. #Camera

3. #Lens

4. Link to contest page

5. Join Sony Rewards & Post on website

WHERE?

CONTEST WINNERS

• First place - $1,500

• Second place – $1,000

• Third place - $500

MEASURING SUCCESS

• Metrics: Quantifiable data

• Social

• Mobile

• Web

• Email

• Sales

PRIOR EXPERIENCE PROVES PROMISING OUTCOME

• Flagler Tavern

CONCLUSION: BENEFITS FOR SONY

• Boosts social presence

• Mobile entertainment & shopping

• Generate website traffic

• Increase number of subscriptions

• Product sales

• Brand awareness