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Sony Internet TV (Digital Strategy)

Dec 01, 2014

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Technology

noah-simon

 

  • 1. SONY INTERNET TV
  • 2. THE SITUATION SHIPMENTS OF INTERNET-ENABLED TVS IN 2010 GREW BY 125%*, BUT THESE COMPETITOR MODELS ARE APP-FOCUSED. SIT IS A DISRUPTIVE PRODUCT WITHIN THE TV CATEGORY. * iSUPPLI REPORT Noah Simon and Katrina Yulo, Digital Strategies SP 2011
  • 3. THE SITUATION SONY INTERNET TV IS THE ONLY MODEL THAT OFFERS FULL BROWSER CAPABILITIES SEARCH MARQUEE ANDROID APP MARKET CABLE/SATELLITE ADAPTABILITY OPEN TETHERING ANDROID PHONE SYNCING CHROME BROWSER DUAL-SCREEN BROWSING DVR ENABLED CUSTOMIZABLE INTERFACE QWERTY + NAVIGATION CONTROLLER OPEN SOFTWARE PLATFORM Noah Simon and Katrina Yulo, Digital Strategies SP 2011
  • 4. THE SITUATION THERES AN INTIMIDATING AMOUNT OF BUZZ ON WHAT IT CAN DO. Noah Simon and Katrina Yulo, Digital Strategies SP 2011
  • 5. THE SITUATION HOW CAN WE GET PEOPLE BUYING AND NOT JUST TALKING? Noah Simon and Katrina Yulo, Digital Strategies SP 2011
  • 6. THE AUDIENCE GUYS 44 AND BELOW WHO LIVE ON THE INTERNET FOR BOTH WORK AND PLAY 51% 50% 50% 42% 40% NEWS AN D EVENTS O THINGS / D UY STAY UP TO DATE W O N HOW TO DUCTS TO B SEARCH FOR WORK RESEARCH RE SEARCH PRO RE C H W/ FRIEND S STAY IN TOU*GLOBAL WEB INDEX LITE TOOL Noah Simon and Katrina Yulo, Digital Strategies SP 2011
  • 7. THE AUDIENCE THEIR TWO MOST-USED DEVICES ARE BOTH OF WHICH ARE INTERNET-ENABLED 1 OUT OF 4 AMERICANS UNDER 44 00% LIKE TO CONNECT TO THE INTERNET USE SMARTPHONES, WIRELESSLY VIA CELL PHONE OR THE HIGHEST OCCURENCE IN LAPTOP ALL AGE GROUPS*FORRESTER RESEARCH 2010, Noah Simon and Katrina Yulo, Digital Strategies SP 2011
  • 8. THE AUDIENCE THEY DO A LARGE VARIETY OF TASKS ON BOTH DEVICES BUT BECAUSE OF THIS BROAD SPECTRUM, PLAY TAKES SECOND PLACE. I HAVE NO TIME, I LISTEN TO NEW MUSIC ONLINE SO I HAVE WAY TOO MANY THINGS TO DO WHEN I GO THAT I CAN WORK AND HOBBY AT THE SAME TIME. I ONLINE. NOW THAT IM WORKING THERES NOT SNEAK IN RSS FEEDS WHILE IM AT WORK. * ENOUGH TIME TO GET EVERYTHING DONE. * * SURVEY CONDUCTED ON ZOOMERANG Noah Simon and Katrina Yulo, Digital Strategies SP 2011
  • 9. THE AUDIENCE THEY LIKE TO ACCESS THEIR HOBBIES AND INTERESTS ONLINE BUT CANT FIND THE TIME TO FULLY FOCUS ON THEM I WANT TO FEEL MORE IMMERSED AND FOCUSED IN WHAT IM MORE INTERESTED IN. I NEED TO GET AWAY FROM MY COMPUTER * FACEBOOK PROFILE RESEARCH, SURVEY CONDUCTED ON ZOOMERANG Noah Simon and Katrina Yulo, Digital Strategies SP 2011
  • 10. THE KEY INSIGHT THE INTERNET IS ABOUT FOCUSING ON THE STUFF THEY HAVE TO DO, NOT THE STUFF THEY WANT TO DO Noah Simon and Katrina Yulo, Digital Strategies SP 2011
  • 11. THE KEY INSIGHT WHAT IS A MANSPACE? TEDTALK Noah Simon and Katrina Yulo, Digital Strategies SP 2011
  • 12. THE KEY INSIGHT Noah Simon and Katrina Yulo, Digital Strategies SP 2011
  • 13. THE KEY INSIGHT Noah Simon and Katrina Yulo, Digital Strategies SP 2011
  • 14. THE KEY INSIGHT WHAT THESE MEN ARE EXPERIENCING IN REAL LIFE IS WHAT OUR TARGET IS EXPERIENCING ONLINE. THEY ARE LOOKING FOR A A DEDICATED SPACE. Noah Simon and Katrina Yulo, Digital Strategies SP 2011
  • 15. THE BIG IDEA SONY INTERNET TV IS 100% IMMERSION. Noah Simon and Katrina Yulo, Digital Strategies SP 2011
  • 16. THE BIG IDEA COMPUTER + MOBILE Noah Simon and Katrina Yulo, Digital Strategies SP 2011
  • 17. THE BIG IDEA COMPUTER + MOBILE THE BRAND CAN HIGHLIGHT DEPTH OF INTEREST RATHER THAN BREADTH OF USES THEIR OTHER DEVICES ALREADY HAVE. Noah Simon and Katrina Yulo, Digital Strategies SP 2011
  • 18. RECOMMENDATIONS OOH BLOGS SCREENS ONLINE DISPLAY EMAIL YOUTUBE MOBILE Noah Simon and Katrina Yulo, Digital Strategies SP 2011
  • 19. RECOMMENDATIONS 37% OF THE TARGET SOCIAL MEDIA INVOLVEMENT OF THE 63% TARGET OOH BLOGS SCREENS OF THE 76% TARGET O
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