Talent Insights Technical Salespeople Talent Pool Report Executive Summary Did you know that a software engineer in the SF Bay Area is over two times more likely to be contacted by a recruiter than a software engineer in New York or Boston – the second and third largest markets for this talent? LinkedIn data shows that: • There are close to 480,000 total software engineers throughout the United States • The SF Bay Area has the biggest population of talent, but also has 2x greater-than-average demand • Medium, lower-demand markets like Washington D.C., Dallas, Atlanta, Austin, and Denver are likely to offer untapped sources of talent • Big Data, specialty Java development, and web application skills are in high demand • While this pool is driven primarily by good work-life balance, excellent compensation and benefits, and challenging work, they differ from other talent in that they value the ability to work with high-caliber people Overview A world of insights can be gathered from LinkedIn’s 175 million members - the world’s largest professional network. “Java”, ”.net”, ”iOS”, and “C++” are some of the most frequently searched terms by recruiters, showing that the market for software engineering talent is one of the hottest in the US. LinkedIn recruiter activity and member data can be used to determine supply and demand for this talent pool. A higher demand index means that the average professional in a region is receiving more contact from recruiters than peers in other regions. Which skills are in short supply? Recruiter activity can also highlight which skills are in high demand. For software engineers, our data shows that expertise with skills like Hadoop, HTML5, REST and Ruby on Rails is highly sought after on LinkedIn. Professionals with these skills are up to 6x more likely to be contacted by a recruiter. Therefore, expect to spend more time filling positions that require these skills. Where should you look for talent? • Hidden Gems: These mid-sized markets have relatively lower demand, meaning hiring is likely to be easier • High-Demand: These are the largest markets, where overall demand is also highest and hiring may be difficult • Saturated: These small to mid-sized markets also have very high demand, meaning hiring is likely to be difficult DEMAND HIGH-DEMAND HIDDEN GEMS SATURATED SUPPLY Large, high-demand regions San Francisco Bay New York City Washington D.C. San Diego Chicago Boston Dallas/Fort Worth Los Angeles Orange County, CA Austin Phoenix, AZ Portland, OR Minneapolis/ St. Paul Denver Atlanta Seattle Philadelphia Raleigh/Durham, NC Large, low-demand regions “Hidden Gems” Number of talent pool members in each region Demand based on recruiter activity on LinkedIn Supply (# Professionals) Region Quadrant Software Engineers September 2012 2,000 50,000 5,000 10,000 20,000 Demand Index 20 30 40 50 60 70 80 90 100