Softlanding for global startups nsob taiwan 19 juni 2014

Global Start-upssupported with softlanding program

Pim de BokxChairman DIA – Dutch Incubation Association

Initiator of Pioneerz Partnership

Pim de Bokx

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– Entrepreneur since my 20th

– Several companies and organizations founded – Education in Landscape architecture and Business Science– Started private BViT innovation network in 2000 with 2

partners and 1 VC, developing 6 incubators over time: Delft, Rotterdam, The Hague, Amsterdam, Den Helder, Noordwijk.

– Developer XLX game based entrepreneurship training.– Chairman DIA (Dutch Incubation Association) – Owner of Huygens-XC, Expertise Centre on

Entrepreneurship Development and Business Incubation.– Founder Pioneerz Partnership to enable the

PioneersSociety: “managing the risk to dramatically improve”

3PIONEERZ

History of Incubation in NL

1948: Wholesale building Rotterdam>> development business centers all over the country

(now more than 400)1986: Business Technology Centre of University Twente

>> development of thematic incubators all over the country like Twinning (ICT) and Biopartner.

2000: BViT founded to develop a network of incubators2000: Newconomy (private incubator) goes IPO.2004: Gorillapark bankrupt; last private incubator to go

bankrupt (except BViT incubators). 2006: New law on higher education and launch of government

programme to stimulate universities to develop incubators.4

Typology Dutch Incubation Industry 20123d generation / focus Nr. Remarks

Design/Creative 10

High-Tech 8

Aero&Space 2 Noordwijk, Noordoostpolder

Medic/Biotech/Life Science 8

Internet/IT/media 9

Sustainable/Cleantech 4

General/mix 10

TOTAL 51

Dutch Incubators Abroad 2 Silicon Valley, Hong Kong

Softlanding service 3 Noordwijk, Almere, Delft

Corporate 2 Philips, DSM

University Owned 185

(c) Pim de Bokx, Taipei, 15-11-2011

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(c) Pim de Bokx, Taipei, 15-11-2011

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Global Start-upssupported with softlanding program

Why attract Global Start-ups?

• International input in local ecosystem• Building international network for local

entrepreneurs• Scaling exploitation opportunities for local

resources• Prestige?

What do you need?

• International profile and recognition• International culture• International language• Attractive proposition• Resources and/or markets to exploit• Institutes, investors, companies to work with• Softlanding program = easy to kick-off

operations in foreign country

Entry Policy & Start Incubation

Attract Projects Capital Formation

Shout Human Capital

Scout Intellectual Capital

Screen Social Capital

Select Financial Capital

Attract & Match

Attract Projects

Shout

Scout

Screen

Select

Match Projects

Entry Policy

Incubation Support

Exit Policy

Resources

Softlanding Program

• Entry Policy: objective, target group, target Enterprise stage, target technology/discipline, target sectors, target ROI, etc.

• Softlanding support: Easy setup, Entrepreneurial BI-team, client or partner or development project? Focus on Entrepreneurial Team development, opportunity management/risk-management and market exposure.

• Exit Policy: demand performance, create exit = launch to ‘normal’ market, celebrate success

• Resources: not unlimited, seeking efficiency, shared facilities, price vs. value mismatch.

Attract

• Shout: communicate the entrepreneurial achievement, communicate success, attract Iconic entrepreneurs to the board

• Scout: entrepreneurship days, open day/events, university education, guest colleges; get to know the potential talent

• Screen: organize idea competitions, innovation challenges, technology quests; to find potential product concepts

• Select: best possible entrepreneurial initiatives which fit your entry policy, incubation services, resources, exit outlook.

Startup Creation

Capital Formation

Human Capital

Intellectual Capital

Social Capital

Financial Capital

Kick-off program

Contract

Business Planning

Foundation Support

Settle-in Support

Kick-off program

• Contract: purpose of the cooperation, targets, rights & duties, pricing, valuations, use of resources, invoicing, liability, secrecy (NDA)

• Business Planning & Monitoring: establish operational plan, install monitoring and evaluation

• Foundation Support: support effective Capital Formation (legal, financial, notary, IP, fiscal) don’t forget to value Human Capital and Social Capital

• Settle-in Support: company registration, plug & play office, house rules, introduction to incubatees, mentors and network.

Capital Formation

• Human Capital: a startup’s most valuable asset, mostly forgotten.

• Intellectual Capital: Patents, Technology license, copyright, brands

• Social Capital: suppliers, family & friends, launching customers, crucial partners

• Financial Capital: founders equity, family debt, suppliers credit, customer pre-payments, subsidies/grants

Global Start-upssupported with softlanding program

Managing Performance

Managing Performance

• Measuring is learning NOT knowing• Selecting is valuing• Sharing is multiplying• Demanding progress is learning success• Towards ‘investment readiness’• Prerequisite for Quality Management• Eminent to create and keep support from

various stakeholders

incubation – & venture management

Enabling ecosystem synergies

Integrator of performance systems

Creating multi-stakeholder value chains

Development of high-performance start-up programmes

managing the risk to dramatically improve

Enterprise Development Model

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ORIENTATIE PERCEPTIE CONCEPTIE INCUBATIE INTRODUCTIE PROMOTIE EXPLOITATIE INNOVATIE

Ontwikkeling Ontwikkeling Ontwikkeling Ontwikkeling Ontwikkeling Ontwikkeling Ontwikkeling OntwikkelingVAKmanschap Techniek Toepassing Product Markt Organisatie Financien Vernieuwing

observatie idee concept/principe plan+prototypeEXIT -2 EXIT -1

EXIT 0 EXIT 1 introductie EXIT 2 groei EXIT 3 EXIT 4 EXIT 5Productieklaar Product marktontwikkeling diversificatie volwassen vernieuwing

break-even marktacceptatie

Business Concept Business Startup PlanProductontwikkelplan Marketingplanning

ONDERNEMEN PROJECT START GROEI

ondernemer draagt zorg voor de marktontwikkeling maar laat de verdere commercie over aan …

ondernemer bouwt een marktgerichte onderneming op en verkoopt die.

ondernemer bouwt een rendabel bedrijf op en verkoop (een deel) van het bedrijf.

ondernemer splitst zijn bedrijf, (ver-)koopt delen, investeert in vernieuwing

student rond af met het idee dat zelfstandig ondernemerschap wel/niet iets is voor hem/haar.

onderzoeker rond af met de conclusie dat er wel/niet toepassingsmogelijkheden zijn.

pre-starter rond af met een plan waarin de zakelijke potentie van het te ontwikkelen product blijkt.

starter ontwikkeld product en laat de marktintroductie over aan anderen.

marktintroductie begeleiden, markttoegang helpen, productieproces opzetten

organisatie helpen opbouwen, leren managen, marktexposure vergroten

selecteren pmc's met grootste exposure/rendement ratio en cashgenerators

vernieuwen cashgenerators, zoeken nieuwe sterren, afbouwen slecht renderende zaken

training & assessment mensen

research & evaluatie ideeen om nieuwe technieken/processen toe te passen

teambuilding&kansen assess.Resources vindenprototyping

productdevelopment, projectmanagement, testomgeving

product en commercialisatie-plan worden getoetsd op kwaliteit en financierbaarheid

na een succesvolle marktintroductie en een goed financierbaar organisatieplan …

na het verwerven van substantieel marktaandeel een behoorlijke marge …

na het realiseren van een behoorlijk rendement en het in beeld krijgen van de levenscyli …

student wordt geworven via voorlichting, curriculum en activiteiten.

onderzoeker wordt bewust gemaakt van de mogelijkheden van ondernemerschap.

persoon en concept worden getoetsd op commerciele potentie/ ond skills

persoon, plan, prototype toets risico's en kwaliteiten, eerste klant/investeerder

incubator

Innovation factory

Purpose of Seed Accelerator

Fast & Accurate Launch

Key challenges accelerator

1. Selecting the top 10% of ambitious start-up teams

2. Preventing programme costs cutting into your return

3. Enhance the use of experience and access to markets of a

huge number of mentors, entrepreneurs and investors

4. Enhance synergies in the program and the ecosystem

5. Focus on ‘investment readiness’

6. Work with the start-up team to develop their venture

PIONEERZ - managing the risk to dramatically improve

Accelerator Management=Venture Management

• Profile: international, scalable, potentially disruptive,

good executive team, exponential return

• Work with teams to build market driven ventures

• Prepare start-ups to become an appealing

investment vehicle fast

PIONEERZ - managing the risk to dramatically improve

Seed Accelerator Navigation

Seed Accelerator Navigation

Venture Management Technology

Team dashboard

Start-up dashboard

Portfolio dashboard

Accelerating Innovation

Adding value to the Ecosystem

Management Team

PARTNERING COMPANIESHuygens-XC, Dutch Coast, Perportam, Silkbricks, Zebralegal, Bokxing-IT,

Hobeon, Coster Management

Pim de Bokx Managing Partner

Gerrit Jan in ‘t Veen Managing Partner

Hugo Kooiman Managing Partner

Business Incubation Entrepreneurship Development

Business Development Marketing & Service Design

Business Finance Venture Capital Management

CONNECT & COOPERATE

Thank YouIng. P.M. (Pim) de Bokx BSc.CPO of Pioneerz Partnership+31(0)654 247 268+31(88)[email protected]://nl.linkedin.com/in/pimdebokx

Partnerships• DIA (Dutch Incubation Association),• EBN/Quality Auditor EBN• ESA Business Incubation Centres• GNBI (Global Network of Business Incubation)