#SocialMags How Social Media is Changing the Magazine Industry Connect with us: @lindsaybarton7, @lysmiron, @natmaneval, @rachaelg
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#SocialMagsHow Social Media is Changing the Magazine Industry
Connect with us: @lindsaybarton7, @lysmiron, @natmaneval, @rachaelgrannell
Challenges: Changing Audiences
Interaction
Keep Conversations Alive
Increase Readership
Magazine Loyalty
Social Media
Study: Magazine Readers Are Social
About:Explored relationships with social
media platforms and Millenials
Findings:
Facebook: 63% visited FB page55% using FB
subscribe to editor/columnist
Findings:
Twitter:69% follow a magazine54% retweeted magazine editor
Best Practices: The Knot MagazineTheKnot.com (@theknot)
#1 online wedding destination Klout: 81
Interactive quarterly publication leads brides to website content
The Knot: Social Media
Social Media: Build brand
excitement Fosters bridal
relationships
The Knot: Social Media Examples: Aug. 7, 2012: #FitnessFriday
Oct. 15, 2012: #TheKnotGala
401 Tweets generated 2,825,238 impressions Audience of 385,902 followers
Lili Salzberg: Community Coordinator @theknot
6-8 posts/day, user interactions
8-12 tweets/day
Promote content/partnership
#WetiquetteWednesday
#Fitness Friday Klout Score: 54
Lili Salzberg (continued):
1/day
Editor’s Picks Board
Frequent posts
Socially focused content
Manage boards and >50 moderators
Best Practices: Magazines and Pinterest
Combine visual element with social media
Pinterest: Most visual social media site Gain followers via:
Images from stories Illustrations Inspiring graphics
Adage.com Reports• “Pinned” links take user to image
source
• Real Simple: Social Media Traffic• 206,000 FB likes• 60,000 Pinterest Followers
“Pin it to Win it!” Contest Interactive Followers
Links@MensHealthMag
Klout: 82
Followers: 1,136,8
@WomensHealthMag
Klout: 81
Followers: 1,282,507
70
Glamour Magazine
• Glamour.com has >5.3 million unique visitors
• 1 million from mobile devices
Glamour and Social Media
New social media program:
Produces 50,000+ likes on FB page
Use Social SnapTag: 500,000 impressions
What’s Next?
Magazines Using QR Codes Square matrix barcode Scan with smartphone Directs you to programmed URL
Example: Esquire Magazine Augmented Reality
Interactive, engaging new concept
Revamp the magazine industry
Watch how it works
Key Takeaways Use Pinterest
Engage with audience
New Era: Beyond Print
Interactive
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