Socialising the consultation process 2012

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Remarkable Group

Socialising the Consultation Process

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THE IMPACT OF SOCIALRemarkable Group

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The web was about reading information that companies putout there; it was a broadcast channel

Now, the social web is about communities that talk, listenand share information by word of mouth

B2C/B marketing on the social web is about long-termstrategy that involves the entire company across allboundaries.

remarkable digitalSource: Paul Adams, The Real Social Network

remarkable digitalSource: Paul Adams, The Real Social Network

remarkable digitalSource: Paul Adams, The Real Social Network

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You might not choose to integrate with twitter but when integration is controlled by the user, its out of your control.

People are spending more time online interacting with other people. Its not about one particular network its about people connecting to people online.

Source: Paul Adams, The Real Social Network

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People don’t care about technology, they care about the communication the technology enables.

Think about the last time you consulted a friend on a purchase. Chances are, it was quite recent.

UNDERSTANDBEHAVIOURNOTTECHNOLOGY

Source: Paul Adams, The Real Social Network

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THE CONSULTATION PROCESS

Remarkable Group

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- Exhibition- Final plans- Submission

The current consultation process

Development

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Enhancing the consultation process

Understanding behaviour + the consultation process

=

The Consultation Framework

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- Network set-up (Facebook or Twitter)

- Website deployment- Building followers /

connections

DIGITAL & SOCIALDIGITAL & SOCIAL

Development

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How does it add value?

• Shows that you understand modern communications• Builds trust and confidence in your brand• Reaches a younger audience (those looking for a new home)• Makes information accessible to more people• Gives people the information at their point of need• Engages with key influencers who rely on online channels• Gives instant insight into what people really think• Opens up additional sales channels

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THE FUTURERemarkable Group

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- Viewing walkthroughs- Watching videos- Reading content

- Asking questions- Viewing images- Looking at local area- Asking friends

- Purchase process- Reserving new homes- Choices- Options

- Mortgage advice- Video tips- DIY

- Advocacy of new home- Uploading photos- Talking/shouting- Competitions/incentives

New Home

ProspectCycle

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Questions?

Emily WilkinsonDigital Account Director

@ewilko