SocialCampaign YamahaCaseStudy FifthiMedia New

7/31/2019 SocialCampaign YamahaCaseStudy FifthiMedia New

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SOCIAL CAMPAIGN CASE STUDY

Nozza - 03.2012


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Campaign Brief Product Nozza

Target audience Age : 18 30Gender : FemaleIncome : A, B, C +

Objective Build a playground for female from 18+Make a buzz for new fanpage by occasion of 14/2 and

8/3

Timeline 7 weeks : 16/1 8/3/2012

KPI 5000 fans / 200 photos

Channel Social marketing


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Creative StrategyGirls love photoGirls love poseGirl love show how they are beautifulWe understand that based on quick online survey

Idea : Online photos contest on facebooknamed Rang Ngoi Dang Xuan

Mechanism : Match their photo with one motorbikewhich is suitable for their style by using automatic fbapplication & Viral it


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A. FANPAGEPAGES FEATURE

Tab for Product info

Tab for RNG NGI DNG XUNContest

Tab for Ranking and Voting

Tab for Beauty Tips

Tab for 8/3 Event Info


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Clickable and linkto Yamaha website

Tab forProduct info


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Tab forRNG NGI DNG XUNContest

Can upload & Edit photo from this tab


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Tab forRanking andVoting

-> Can managefrom this tab


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Tab forBeauty Tips


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Tab forProduct info


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B. COMMUNICATION ACTIVITIES


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Marketing channel

FacebookFanpage

Facebookads

Influencerson

Facebook

ForumSeeding

Fblog Hot

bloggers join & Post


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FB ads


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Microsites Sharing Feature


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Influencer and Candidates activities - see more at daily report


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Share info of 8.3 Promotion - see more at daily report


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Share info of Valentine day - see more at daily report


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C. ACTIVITIES TO PUSH UP FANPAGE

G-timeAt a particular time, we post a question and user with quickest answer will win.Because of this game, user follow fanpage all the time and increase

engagement with the fanpage

Creative prize fro RNDX Contest In last weeks of RNDX contest, the quantity of photo submitted wasgoing down because there was not enough time to collect LIKE

(VOTE). So we add an additional prize: A Canon Camera and someconsolidation prizes for impressive photos submitted to RNDXcontest.


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Creative prize for RNDX contest The winner will be chosen byThe Board of Judge, thereforethe contest encourage ladieswho dont have advantage incollecting LIKE

Received a lot of funny photosmakes the RNDX contest moreattractive to community


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Received good feedback from community

1 prize winner

Creative prize for RNDX contest

A i l i i h d d i ill i


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At a particular time in the day, admin will post a question.It will be a funny question or question about our product

Members are interested in this mini game and waiting for G-time question everyday

G-Time


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The topic will close 2 hours after thequestion posted. Admin chose thewinners.

-Who answer fastest -Who has the most impressive answer(funny and impressive)

There are lots of answers so funny andimpressive.Some answer by a poem

G-Time


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D. RESULT


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Reach 7,890 fans

~ 8000 active

fans within 7weeks


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There are 1.000 photossubmitted to RANG NGOIDANG XUAN contest


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Feedback from community


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Feedback from community


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Demographic61% is female54.8% is female from 18-34


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Analyzed the page rangngoidangxuan.com, we can see from GA Visit: 105,567 Visitor: 79,450 Page view: 345,265 AVG Time on site: 03 min 13 second

GOOGLE ANALYTICS


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57.28% visits is from 4 big cities

GOOGLE ANALYTICS


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24,75% visitors return and follow our page

GOOGLE ANALYTICS


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Beside main channel - Facebook with more than 85% traffic,the traffic come from other channels such as Zingme , Yahoo

this is an evidence for viral effect of the campaign

GOOGLE ANALYTICS


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HCM office

Add : 1st Floor, Rolanno Building, 128Nguyen Phi Khanh , Dist 1, HCM, Vietnam

Tel: 08-3820 3153 ; Fax: 08-38207335

Head Office Hanoi

Add : 6 th Floor, Anh Minh Building, 36 Hoang Cau,Dong Da, Ha Noi, Viet Nam

Tel : 04-3726 4253 / 04-3782 0791Fax: 04-3726 4254

Thank You !

SocialCampaign YamahaCaseStudy FifthiMedia New

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