Sierra Trading Post & Social Media
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Sierra Trading Post &
Social Media
Introduction
• Customer Experience Manager 2008-09
• MBA Colorado State University 2009
• MTS Harvard University 2001
• Outdoor Retail Industry 1999-Present– Recreational Equipment Inc. - 2003-08– Eastern Mountain Sports - 1999-03
Our History• 1986 – founded in Reno NV
• 1992 – Moved HQ to Cheyenne
• 1998-99 – Website Opens for Business
• 2002 – New 300,000 sq/ft Distro Center
• 2009 – Diverse Multi-Channel Retailer – 4 retail stores, 90+% Web Driven, 9 catalog titles
Pending Innovations
• User Communities
• Mobile Commerce ◄ iPhone App Mockup
• Loyalty Program
• “Share” features
• Answer Box
How did we get there?
– Challenges
– Ideas
– Examples
Integrations with Marketing Strategy Integrations with Marketing Strategy Planning ProcessPlanning Process
Where to Start?
Questions?
Contact Us
Twitter: @Brian_Clark & @SierraTP
Email: [email protected]
Ph: 307.773.7706
Feel free to contact me to visit our Cheyenne HQ and talk about Customer
Strategy & Social Media!
Related Documents
