Social Technologies Presentation CPCU I Day 2010

Social TechnologiesPresented by Jeffrey Johnson, CPCU

and Sandy Masters, CPCU

Quick Survey

• How many use Facebook (personal vs. business)• How many use LinkedIn (personal vs. business)• How many use Twitter• Disclaimer – this is not a class on how to set up a

profile• Class structure• Video: Social Media ROI: Socialnomics • This presentation can be found on Slideshare

Web 2.0 Today

• Apps that facilitate info sharing, interoperability, user-centered design and collaboration on the world wide web

• Cumulative changes in the way developers and end users use the web

• Transforming people from content consumers to content producers

Social Networking: LinkedIn, FaceBook

Micro-blogging: Twitter

Blogs: Technorati, WordPress, Blogger, Blogspot

Photos & Images: Flickr, Picasa

RSS & Newsreaders, GoogleReader

Wikis: Wikipedia

Podcasts: Podcast.com

Videos: Audacity, YouTube, Hulu

Avatars: Second Life

Bookmark storage: Digg, Diigo, Delicious, StumbleUpon

Browsers: FireFox, Safari, Chrome

Video Conferencing: Skype

Presentation sharing: Slideshare

Social Platform: Ning

Polling: Survey Monkey, PollDaddy

Synchronous webinar tools: GoToMeeting, Eluminate

Course Management Systems: Moodle

E-Learning development tools: Camtasia, Articulate

Social Media:• Highly interactive

technology tools • Many-to-Many• Online communities• Free, easy, fun• Content producers• New, more efficient

way to communicate Click here for Slideshare on “Community The Real Power of Social Media”

Poking Fun at Facebook Video

04/08/2023

Facebook Facts & IssuesFACTS:

• Launched February 2004• More than 500 million active users• 50% of active users log on to Facebook daily• Average user has 130 friends• People spend > 500 billion minutes / month on

FB• More than 25 billion pieces of content • “Like” buttons spreading across internet• User set their own privacy settings and choose

who can see what parts of their profile

ISSUES:• User privacy• Intellectual property rights• Terms of use• Data mining• Inability to voluntarily terminate accounts

Facebook1. Privacy Settings2. Vanity URL3. Fan / “Like” Pages4. Etiquette / Posting Do’s & Don’t’s 5. Insurance Entities – How are they using it?6. Groups7. Lists8. Places – Geotagging9. Facebook Ads10. Facebook Connect

Facebook – Privacy Settings#1

Facebook – Privacy Settings#1

04/08/2023

Password Tips• Include caps,

numbers and symbols– JtjMarsh25!

• Change password regularly

• keypass.info– Free password

generator• Evernote

– Free native encryption

• Firefox master password

#1

Facebook – Vanity URL

• Get your own personal Facebook URL now!

• First-come, first-served basis• Once you pick your name, it’s

yours for life• Don’t have to use your real name• Can’t use generic words• At least 5 characters• Current privacy settings apply

#2

Facebook – “Like” pages#3

• “Like” button replaced “Become a Fan” on April 21, 2010

• 2 million web sites using it now• Lets user share your content

with Friends on FB• User clicks Like button – then

hits user’s friends News Feed• Used to be the “Awesome”

button• All over the web now – look for

it on Yahoo, CNN, others • Try the Recommend button

Facebook – Etiquette – Do’s & Don’ts

#4

• Cryptic or mundane status updates• Keep on poking away• Sharing your quiz results• Invite your friends to some sort of battle• Reply to broadcast messages• Post awful pictures of your friends and

tagging them• Friend people you hated in High School• Friending a friend’s friend (creepy) • Chain statuses asking you to post

whatever it is in YOUR status to “spread the word”

• Dissing your workplace / coworkers / boss while forgetting that they are part of your network (oops)

• Carrying out personal conversations only you and a friend are in on

• Interact with fans and clients regarding real-life experiences on how they saved money on their insurance

• Post tips, reminders, cautionary tales

Facebook – Insurance Entities – How are they using it?

#5

Groups

#6

#7

Lists

Places (geotagging)

• Tell the world where you are!• Competes with Foursquare and

Gowalla• Only available on mobile devices when

activated• Adjust privacy settings – share with

everyone, friends of friends, friends only, or customize

#8

Ads:• Monthly campaigns for budgets

under $30k• Easy to create• Target your ad by location, sex,

age, keyword, relationship status, job title, workplace, or college

• Can get a bid estimate based on cost per click or cost per 1000 impressions

#9

#10

Facebook Connect

Other websites are integrating their sign-on with Facebook

Poking Fun at LinkedIn Video

04/08/2023

LinkedIn Facts & Issues

FACTS:• Business-oriented social networking

site • Launched in May 2003• 80 million registered users • More than 200 countries / territories

worldwide• A new member joins LinkedIn every

second• 50% of members are outside the U.S. • Executives from all Fortune 500

companies are LinkedIn members

ISSUES:• Recommendations – how should

companies use them for applicants• Authentication of users• To be or not to be a LION

LinkedIn1. To be or not to be a LION and Weak vs. strong

connections2. Vanity URL3. Mining your connections - advanced search (research

companies and individuals) – Should you connect with prospects and customers?

4. Status updates linked to Facebook and LinkedIn5. Building reputation by answering questions6. Recommendations7. Groups (RSS feeds)8. Applications (Trip-it / Slideshare / What are you reading /

YouTube Channel)9. Need a pro-account? Jobs10. LinkedIn Ads

LinkedIn – To be or not to be a LION & Weak vs. Strong Connections

#1

• Linked In Open Networker• If you connect with me, I’ll

connect with you• Open to network with people

never met• Bridge networks of closed

people• Won’t do dreaded “I don’t

know” as response to an invitation

• Put on your description or username

• People search for LION’s to build # of connections

Strong Ties - Dunbar's number

150• Theoretical cognitive limit of number of

people we can maintain stable social relationships with

• Relationships where one knows who each person is, and how each person relates to every other person

#1

04/08/2023

Weak Ties Have Strength

#1

LinkedIn – Vanity URL#2

• Get yours now!• Build your personal brand• Add your LinkedIn URL to your

email signature, business cards, and resume

• Create Google Profile, add LI URL

LinkedIn – Mining your connections#3

• How to mine them• Advanced search (research

companies and individuals)• Should you connect with clients

and prospects?

LinkedIn – Status Updates#4

• Why?• How often?• Connect to Twitter? Both ways?

LinkedIn – Answering Questions#5

• Try asking a question• Answer questions and

become an expert

#6Recommendations

#7GroupsCan join up to 50 groupsSearch to find a group that interests youYou can start a groupGreat way to find expertise and share your expertise

#8Applications

PollsReading ListTripItSlideshareWordpressEventsCompany BuzzAnd many more!

#9Need a Pro Account?Business - $25 - 100 per monthJob Seeker - $20 - $50 per monthFree account limited on search results, InMail, 3rd degree connection

#10LinkedIn Ads & Company Pages

#10LinkedIn Ads & Company Pages

04/08/2023

Twitter Facts

Fascinating real-time insight into hot topics of the

day

Huge conversation on any topic imaginable

Poking Fun at Twitter

…the Ultimate Convergent Tool

04/08/2023

Twitter IssuesISSUES:

• Breaking news stories by eyewitnesses

• Freedom of speech• Tweet ups• Twitter imposters• Character limits for handle and

profile name• Delay in updating – hard to find

accounts• Self-help customer service• Will hashtags prompt keyword-

like trademark infringement lawsuits?

Twitter1. Lists2. Managing/balancing followers and following counts3. Search4. Hashtags # / @ (mentions) 5. Direct messages6. Vanity URL7. Related Twitter Apps (Twellow, Tweetdeck)8. Video and photo sharing (Twitpic)9. Integrating Twitter with Facebook and LinkedIn10. Real world examples of how insurance professionals are

using it

Lists#1

Managing/Balancing Followers/Following

#2

Search#3

Hashtags # and Mentions @#4

The hashtag symbol helps categorize Tweets by keyword – words preceded by the # symbol are grouped with other Tweets containing that same #word. Clicking on a hashtagged word in any message shows you all other Tweets in that category.

Direct Messages#5

Twitter –Your URL#6

• Use your name – get as close as you can to it

• Sign up now for Twitter and get your URL

– Even if you don’t plan on tweeting right now – part of your personal brand building on the web

Twitter spawns more applications:

Twirl & Tweetdeck Twellow

TweetchatPower Twitter & Tweetie

TweetlaterTwitPic

TwitterBerry & Tiny TwitterTwitterfon & Twitterfic

Your Twitter KarmaMy Tweeple

TwitterFeedTwitterpacks

QwitterTweetstalk

TwitteratiTwitterfall

Website that explains and gives ratings to all these twitter apps: www.twittereye.com

#7

#7

#7

#7

Twitter – Photo & Video Sharing#8

Twitter – Integrating with Facebook & LinkedIn#9

• Connect FB updates to Twitter

• Connect LI updates to Twitter

• Not sure if you want to connect all your tweets back to FB and LI – TMI!

Twitter – How Insurance Professionals Are Using It#10

• Search Twellow• Do a search on Twitter for

latest real time tweets

“You can’t take something off the Internet.

That’s like trying to take pee out of a swimming

pool.”NewsRadio, the 1990s TV show