Social Sites You Shouldn't Overlook: Tumblr #SMX

Social Sites You Shouldn’t Overlook

@amyvernon#TheLabNYC#SMX #13A

#TheLabNYC#SMX #13A

What is Tumblr?

A. A blogging platformB. A social sharing site

C. A communityD. All of the above

Answer: D

#TheLabNYC#SMX #13A

A Blogging Platform

#TheLabNYC#SMX #13A

A Blogging Platform• Fully customizable templates• Posting type templates for

• Text• Photos• Quotes• Links• Chat/Dialogue• Audio• Video

• On-site mailing system• No native commenting system, but compatible with

Disqus, etc#TheLabNYC#SMX #13A

A Social Sharing Site

#TheLabNYC#SMX #13A

A Social Sharing Site

• You can:• Love• Reblog• Follow

• Find content via Dashboard or tags

• Automatically share to FB/Twitter#TheLabNYC

A Community

#TheLabNYC

A Community

• IRL meetups aroundthe world

• Community editors help surface the best content

• Fundraisers

#TheLabNYC

A Community

• Fox Searchlight set up a Tumblr for people to submit posters for the upcoming “Ruby Sparks”

• Winners’ posters wereofficial posters

• 5 chosen by Tumblr community based on reblogs/notes• 5 more whose designs “wowed” FSL

#TheLabNYC#SMX #13A

All of the Above

#TheLabNYC#SMX #13A

Fr’instance

• I Charts– Often has guest

“Chartists in Residence” run the blog.

– Regularly answers fanquestions.

– Encouraged contributionsfor their book (which had aforward by Tumblr founderDavid Karp

#TheLabNYC#SMX #13A

By the Numbers

• 82.8 million blogs• 36.9 billion posts (67.2 million daily)• 17.9 billion pageviews• Available in 12 languages• #10-ranked site in U.S., according to Quantcast

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Contact me

[email protected]

www.Facebook.com/AmyVernonwww.Facebook.com/InternetMediaLabs

www.Twitter.com/AmyVernonwww.Twitter.com/InternetLabs

http://j.mp/AmyVGplushttp://j.mp/IMLGplus

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