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© Javier González Sabater
for university-industry technology transfer
Javier González SabaterTechnology transfer consultant
www.gonzalezsabater.com
24 Hours of Technology
Webinar, 13 July 2011
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Social networking
www.24hrstechnology.com Presented by PANIDEA
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© Javier González Sabater
Content
• Internet revolution
• Redefining technology transfer
• Knowing the internet social networks
• Challenges & strategic recommendations
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INTERNET INTERNET
REVOLUTIONREVOLUTION
INTERNET INTERNET
REVOLUTIONREVOLUTION
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2,000 million internet
users in the world
In the UK, online ad
spending exceeds TV
700 million users of
Facebook social network
5,000 million mobile
users in the world
Communication is on internet
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today, internet is a
CONVERSATION
PLATFORMthat generatesBUSINESS
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CONVERSATION TAKES PLACE IN ONLINE SOCIAL NETWORKS.Everywhere, over differentsolutions: facebook, linkedin, twitter, youtube, flickr…
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online social networks let members
EXPLOITINGnetworks of friends
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RedefiningRedefining
technologytechnology transfer transfer
RedefiningRedefining
technologytechnology transfer transfer
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Technology transfer channels
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INDUSTRYUNIVERSITY
STAKEHOLDERS
+
NETWORKERS
SPRINGBOARDS
EVANGELISTS New players
on internet
intermediaries
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online+offlineNETWORKING among intermediaries produceRESEARCH CONTRACTS and LICENSE AGREEMENTS
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online social networks create a
BREAKTHROUGH in technology transfer.
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• Accelerate relationships
• Reach higher quality and quantity of key persons
• Consolidate offline contacts
• New intermediation players
• Democratization of technology transfer
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KNOWING THE INTERNET KNOWING THE INTERNET
SOCIAL NETWORKSSOCIAL NETWORKS
KNOWING THE INTERNET KNOWING THE INTERNET
SOCIAL NETWORKSSOCIAL NETWORKS
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www.facebook.com/asuntospropios
Massive social networks
facebook.com/pages/Ann-Arbor-MI/Office-Of-Technology-Transfer-University-Of-Michigan/92749944275
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www.xing.com/profile/Javier_GonzalezSabater
Business social networks
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Specialised social networks
social.azonano.com
social.azonano.com
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Specialised social networks
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Open innovation sitesInnocentive, Innoget, Innoversia,
Ideas4all, Greenxchange,
Yourencore, Ideaconnection,
Ninesigma, B brigge, Fellowforce…
Open innovation companiesBMW, PEUGEOT, FIAT, P&G, IBM, INTEL,
DELL, NESPRESSO, ELECTROLUX,
UNILEVER, KRAFT, GE, PFIZER…
IP marketplacesYet2, Innovaro, Ipmarket,
Inpama, Pharmalicensing,
Pharmatransfer…
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wellcommenaccion.ning.com
Corporate social networks
www.cornellboration.com
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Common tools of social networks
• Network of contacts / friends
• Private / public messaging
• Groups / forum
• Content sharing (text / multimedia)
• Event organization
• Applications / widgets
• Integration of other social media
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Applications on technology transfer
• Creating a network of professional contacts (potential
customers, intermediaries, international) to be exploited
• Proactive searching of patent licensees and R&D contractors
• Visibility of patent portfolio in specialized groups (IP,
industries, consultants)
• Locating research opportunities from companies (innovation
needs, technology requests)
• Promoting and organizing brokerage events (online, offline)
• Branding and online reputation by participating in groups
(innovation, industry)
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CHALLENGES & STRATEGIC CHALLENGES & STRATEGIC
RECOMMENDATIONSRECOMMENDATIONS
CHALLENGES & STRATEGIC CHALLENGES & STRATEGIC
RECOMMENDATIONSRECOMMENDATIONS
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#1. GET SUPPORT OF EXECUTIVE MANAGEMENT
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#2. DEFINE NETWORKS, INTERMEDIARIES AND ACTIONS
#3. MAKE A PROACTIVE SOCIAL NETWORKING
#4. EMPLOY STAFF DEDICATED TO TECHNOLOGY TRANSFER 2.0
#5. DECENTRALISE FROM TT OFFICES TO RESEARCHERS
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FinallyFinally......
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Remember…
Your greatest asset to transfer
technology is your network of contacts,
powered by internet social networks
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© Javier González Sabater
Technology transfer consultant University-Industry
[email protected]
Apartado de correos, 3.242
03080 Alicante | Spain | Europe
Tel. (+34) 636 934 602
Thank youJavier González Sabater
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© Javier González Sabater
Credits (images via flickr)
• Blogger, http://www.flickr.com/photos/yourdon/3405811164/sizes/l/
• Social meeting, http://www.flickr.com/groups/techcocktail/
• Firedepartment:
http://www.flickr.com/photos/joeshlabotnik/5021535517/in/set-
72157624756460665/
• Strategy: http://www.flickr.com/photos/gm_ncffb/4437976577/
• Notebook: http://www.flickr.com/photos/adulau/
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