Social Networking For The Building Industry

© Building Industry Resources 2009-2010

Social Networking

for the

Building Industry


The businesses, agencies and publications displayed in this presentation are used as

examples only. Karen A. Davis and Building Industry Resources have no financial interest in

any of the entities displayed, and no fees were paid or services rendered in exchange for

inclusion in this presentation.


Traditional, Outbound Marketing


Inbound Marketing


What is Social Networking?

Social Media supports the

human need for social

interaction using Internet- and

web-based technologies,

changing broadcasts from one-

to-many to many-to-many.

Individuals or organizations connected by some interdependency,

such as friendship, business exchanges, likes, dislikes or beliefs.


Why utilize Social Networking?

Additional tool for Marketing & Public Relations:

•Promote your brand

•Drive people to your website

•Level marketing playing field

between small and large firms

•Motivate your audience to action“The conversation is happening

with or without you.”

- D. M. Scott


Why utilize Social Networking?Meet and retain clients and collaborators:

•Interact

•Respond to stories

•Build familiarity and trust

•Motivate your audience to action

“The conversation is happening


- D. M. Scott



Share information:

•Learn

•Educate

•Motivate your audience to action



- D. M. Scott



It’s free! *



- D. M. Scott


Proof:

Facebook:

•More than 300 million active users.

•Average user has 130 friends.

•Fastest growing demographic is 35 years and older.1

Twitter:

•As of April 2009, Twitter was growing at a rate of 2,565%.

•Reached more than 13 million people that month.2

1 http://www.facebook.com/press/info.php?statistics

2 http://socialmediastatistics.wikidot.com/twitter

http://www.facebook.com/press/info.php?statistics


Proof:

LinkedIn:

•Record traffic in September 2008 with 11.9 M unique visitors.

•The majority (66%) are decision makers or have influence in the

purchase decisions at their companies.2

YouTube:

•75% of the total U.S. Internet audience viewed online video

(July 2008).

•51% of users go to YouTube weekly or more.2

2 http://socialmediastatistics.wikidot.com/twitter


Social Networking Site: LinkedIn








Social Networking Sites for Blogging








Social Networking Site: Facebook








Social Networking Site: Twitter








Other Social Networking Sites:

•Architectural Record’s

Community page

•Ava Living

•Active Rain

•MyFacilitiesNet &

MyCleanLink

•YouTube

•SlideShare

•MySpace

•Squidoo

•Ning

•Fast Pitch

•eHow

•Plaxo

•ECademy


Principles for Success:

•Draw up your plan

Why are you networking?

Who do you want to attract?

What story do you have to tell?



•Build your profile

Personalize it; build it yourself or have employees

collaborate

Your brand



•What will you say?

Become a member of the community

Add value; become the solution (your Unique Selling

Proposition)

Build your community



•Don’t be a wallflower

•Don’t wave around the business card.

•Use online connections to schedule offline meetings.

•Manage time wisely


Engage current and potential Clients & Collaborators

•Create an engaging page.

•What do they want? What do you know?

•Leverage the viral nature of Facebook and Twitter.

•Allow users to engage with you; share with their network.

•Draw upon your network.

•Make sure people can find you. Optimize sites for search.


More info at

www.buildingsource.net

Social Networking For The Building Industry

Business

social networking sites

social media

internet audience

viral nature of facebook

websitelevel marketing

active users

marketing public relations

youtube weekly