Social Networking for Events Part 1 of 3: Designing a Strategy

Social Networking for Events:Designing Your Strategy

Image credit: Eboy FooBar Poster

Tara Dunion, CEALindy Dreyer, SocialFishMaddie Grant, CAE, SocialFish

Today’s Session

1. Social media strategy for events

2. Strategies for building attendance

3. Social media at International CES

4. Where to start

SURVEY: What stage are you in?

We have a strategy and it’s working great.

We developed a strategy, but then went no where

We’re using social media, but there’s not much strategy involved.

We’re experimenting with social media.

We haven’t started yet—but we want a good strategy in place first.

Social Media Tools

Brian Solis and JESS3

Brian Solis and JESS3

The more people you know, the more things you can do. Image credit: Jessica Hagy, Indexed Blog

Visualization from MentionMap

Three ways folks use social media around events

Backchannel(digital note passing)

Image credit: Naixn on Flickr

Curating content(photos, video, blogs)

Image credit: Tom Carmony on Flickr

Remote participation (and anticipation)

conversation

collaboration

collective action

Marketing

Expo

Conference

Marketing

Expo

Conferenceconversation

collaboration

collective action

Launch Something

Feed &Nurture

Objectives& Strategy

Measure &Evaluate

Listening

Author: Andy Sernovitz

• Talkers

• Topics

• Tools

• Take Part

• Track

Strategy for building attendance and buzz

The International CES: a social media case study

Presented by:

Tara Dunion

Sr. Director, Communications

CEA/International CES

The International CES

What is the International CES?• The world’s largest consumer technology

tradeshow• Held in Las Vegas each January• Some 20,000 new products launched• Produced by CEA

The 2009 International CES

The 2010International CES

24/7/365 days of the year Interactive Thinks with a green mind Social media conscious Revenue sharing – the best direct

marketing Real time media/trade show

updates Easy to Integrate Enhances the attendee experience

Follow me is …

Stay on Track…Follow Yourself

Interactive tracking Know who (Exhibitors) is near by

and what they are all about! Easily locate your friends Route to your next booth!!

The CES Social Circle

CES Social Circle highlights the top tweets, images and contributors

CES check-in locations on Foursquare

What’s next: Strategy & Goals for 2011 CES

THANK [email protected]

Twitter: @taradunion

Lindy [email protected] @lindydreyer on Twitter

Maddie Grant, [email protected] @maddiegrant on Twitter

Tara DunionConsumer Electronics [email protected]@taradunion on Twitter