+ Tourism Social Media 101 A presentation to complete the Tourism Marketing Professional Certification through the Southeast Tourism Society
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+Tourism Social Media 101
A presentation to complete the Tourism Marketing Professional Certification through the Southeast Tourism Society
+What is Social Media?
Free and easy way to get the word out about your business!
…Right?
+Why is Social Media important?
! Great way to show the human side of your business
! Great way to curate content to draw in visitors
! Fastest way to create an interactive relationship with your visitor
! Fastest way to show you aren’t concerned with visitor’s issues
+Why is Social Media important?
! 48.1% of travelers used social media for travel planning
! 45.5% of travelers used user-generated content to plan
! Not just Millennials! GenX and Baby Boomer stats grow each year
Data from The State of the American Traveler published in July 2015
+Many different networks for different purposes
+But what to choose?!
+Today’s focus
! 71% of adult internet users / 58% of entire adult population*
! Baby Boomers are primary audience
! Be seen as a resource
! Encourage shares, likes, & engagement
+Facebook – Status Updates
+Facebook - Links
+Facebook - Videos
+Facebook - Photos
Facebook screenshots & Data from Kentucky Tourism
! 26% of adult internet users / 21% of entire adult population*
! Mainly millennials
! Photo sharing
! Great for finding new content
Notifications (Comments, Likes)
Your Profile
Search (Users, hashtags, locations)
Home / Feed
Upload a photo
You photos Tagged photos by others
Map
+Hashtags & tagging
! Use @ and name to “Tag” someone: @visithopkinsville ! Be sure to tag and credit those who’s photo you share
! Hashtags ! Be sure to check the hashtag first! Don’t jump on a popular tag
without checking the meaning or in use in a negative way
! Proofread hashtag for misleading interpretation
! Use relevant hashtags but don’t go overboard
! Use partner hashtags (#visithopkinsville, #travelky)
! 23% of adult internet users / 19% of entire adult population
! Mixed generation
! 140 character limit
! Best for use “in the moment” for changes and live tweeting during events
+Other Platforms
! TripAdvisor – Be sure to upload photos, respond to reviews & address any issues brought up in reviews; check message boards for opportunities to help visitors; keep data updated
! YouTube – Top search engine behind Google; more hits on “behind the scenes” and of the moment videos versus professionally produced; Smartphones can make decent content
! Pinterest – use to pin your content (blogposts, events, photos); interact with influencers
+Remember!
! It is better to have fewer channels that are well done than trying to have an account on every network.
! Your business page is separate from your personal page. Keep content appropriate and on-brand
! Experiment with posting types and times
! Watch what others are doing
! Don’t be afraid to try new things!
+
Questions?
Thank you!
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