STC13LD Communications & Publicity
WEBINAR SUGGESTIONS:We recommend that you use your telephone for
the audio part of the webinar.PLEASE MUTE YOUR PHONE / MICROPHONEIf
your phone does not have a mute button, select the green phone
handset icon at the top of the display.Welcome to the
webinar:Websites, Wikis, Email, and Social Media Part 1 The session
will start in a few minutes
Updated from the #STC13 Leadership Program Part Two: Social
MediaViqui Dill, STC Senior Member
This presentation is an update to the one Roger and I presented
back in May at the Summit.
2Eeny, meeny, miney, mo Who needs all these social media outlets
anyway? BlogsFacebookFlickr Linked InPinterestTwitter YouTube
Instagram
Update to social media since #STC13
Instagram is hot and skews very young 150M users as of February
2013 Facebook and Instagram added #hashtags
http://www.pewinternet.org/ 37 Social Media Outlets!!!How much or
how little you plan to communicate depends on # volunteers
communication skills of volunteers preferences of
volunteerspreferences of memberspreferences of not-yet-members How
much or how little you plan to communicate depends on how many
volunteers you have, their communication skills and preferences,
and the preferences of your members. 47 Social Media Outlets???Keep
in mind any communication is better thannonewe are staffed by
volunteerssuccessful communities all across thespectrum
Keep in mind that any communication is better than none, that
your community members understand that we are staffed by
volunteers, and that we have successful communities all across the
spectrum. 57 Social Media Outlets!!! Social Media is FUN!Somebody
in your community will be energized by one or more SM outletsGive
em the car keys & let em run!
This is an updated, added slide
Lots of folks love this stuffIf you have a social media junky,
put their powers to good use Dont worry too much 6Want to know all
you ever wanted to know about who uses the internet? Check out Pew
Internet http://www.pewinternet.org/ Websites
AgesDemographicsDevices Days of the week Times of day
This is an updated, added slide
Pew has data up the wazoo
If you want to know the percentage of disabled left-handed women
of asian decent between the ages of 60 and 70 who use twitter on a
Kindle device, this is the place to go 71 > 0 Keep in mind that
any communication is better than none8
This is an updated, added slide
Insert poll here 9Step one: blog postMore than 140 characters
Graphics and photosWho/what/when/where/whyAll the infoLinks to
related materialTestimonialsGushSearchableFindable
Since it's going to take more than 140 characters to explain the
who/what/why, I am going to suggest that we start with a good meaty
blog post.
You can map out all the info, provide links to existing
material, give testimonials, and generally gush about the project
in the blog post.
10Here are some blog post examples Summit
announcementhttp://notebook.stc.org/calling-technical-communication-students-submit-a-summit-call-for-proposals/Headline
Who/what/when/whereTarget Links
This is an updated, added slide
11Here are some blog post examples SIG Event
http://www.stcidlsig.org/wp/news-and-events/upcoming-webinar-112013/Headline
Who/what/when/whereSpeaker info Links
This is an updated, added slide
12Here are some blog post examples Society announcement
http://www.stc.org/mgamHeadline Who/what/whenHow it works Snappy
graphic Links
This is an updated, added slide
13Did you catch Rogers webinar about Websites & Email?
Rogers slides are posted on slideshare
http://www.slideshare.net/roger-renteria/social-media-webinar-part-1-stc-cac
14Tweet the blog post140 characters Link to blog postProvocative
statementTag @STC_org Hashtag #STCorg #TechComm Schedule lots and
lots of tweets Tweetdeck Example: Want to see some great #TechComm?
@STC_org keeps a library of member work samples. Find out more
http://notebook.stc.org/xxx #STCorg #TechComm
Once the blog post is done, then we can compose a series of
inviting tweets about it. I'd go ahead and do a lot of tweeting.
Tweets can be scheduled to appear in the feed on different days, at
different times of day. Something like these:
Did you know STC keeps a library of member work samples? Want to
be a part of it? Find out more at http://notebook.stc.org/xxx
#STCorg #TechComm STC needs member work samples! Want to be a part
of it? Find out more at http://notebook.stc.org/xxx #STCorg
#TechComm Want to see some great #TechComm? @STC_org keeps a
library of member work samples. Find out more at
http://notebook.stc.org/xxx #STCorg #TechComm STC members, share
your work with the next generation of #TechComm! Find out more at
http://notebook.stc.org/xxx #STCorg #TechComm
15Tweet example Provocative statementLink to blog postHashtags
Retweets!
This is an updated, added slide
16Link In the tweet Choose the best tweet Convert back to
EnglishAttach the link Notifications to members emailedPost in many
groups
Choose the best tweet to post in the STC linked in group. Ask
community leaders to post also and we'll help spread the word
community to community. 17LinkedIn examples
http://www.linkedin.com/groups?gid=156478
This is an updated, added slide
18LinkedIn examples
http://www.linkedin.com/groups?gid=1785683
This is an updated, added slide
19LinkedIn examples
http://www.linkedin.com/groups?gid=2377298
This is an updated, added slide
20Newletter/email Email voted #1 Recycle the Linked In post
Headline BodyLink to blog post
Take the Linked In post and use it in your next emailed
newsletter.
Email was the #1 most preferred method of getting STC news,
according to a recent survey.
You can usually just reuse the Linked In post word for word.
21Did you catch Rogers webinar about Websites & Email? Rogers
slides are posted on slideshare
http://www.slideshare.net/roger-renteria/social-media-webinar-part-1-stc-cac
22
Say cheese Make a simple graphic3 inch by 2 inch format Faces
and text Any picture is better than no picturePower point to
png
Last of all, consider making a simple graphic for the Facebook
post. Facebooks edgerank loves graphics. Facebook users love
graphics. 23Facebook
A short introductory sentenceortwoA link to the blog post within
the first few linesoftext A simple graphic that looks good in a 3 x
2 format Tag the graphic as much aspossible Most of the text
afterthelink The facebook post can be long but needs to have the
following:
A short introductory sentence or twoA link to the blog post
within the first few lines of text A simple graphic that looks good
in a 3 inch by 2 inch format Tag the graphic as much as possible
Most of the text after the link
Facebook posts can be scheduled. Weekdays and mornings are
usually best. Experiment with your group. 24Facebook examples
Announcements with tagged flyers
https://www.facebook.com/STCIDLSIG
This is an updated, added slide
25Facebook examples Announcement memes with tagged photos
https://www.facebook.com/stccac
This is an updated, added slide
26Facebook examples Memes as messages
https://www.facebook.com/STC.org
This is an updated, added slide
27Facebook examples Tagged photos of chapter events
https://www.facebook.com/STCWDCMB
This is an updated, added slide
28Facebook examples Quotations
https://www.facebook.com/STC.org
This is an updated, added slide
29Facebook examples Local interest
https://www.facebook.com/STCNewEngland
This is an updated, added slide
30Facebook examples Jokes
https://www.facebook.com/STCChicago
This is an updated, added slide
31Facebook examples Jokes
https://www.facebook.com/STCChicago
This is an updated, added slide
32Facebook examples Simple autoposts from other social media
outlets https://www.facebook.com/nycstc
This is an updated, added slide
33Facebook examples Simple autoposts from other social media
outlets https://www.facebook.com/STCPMC
This is an updated, added slide
34Facebook again Facebook posts can be scheduled. Weekdays are
usually best. Mornings are usually best. Experiment with your
group.
The facebook post can be long but needs to have the
following:
A short introductory sentence or twoA link to the blog post
within the first few lines of text A simple graphic that looks good
in a 3 inch by 2 inch format Tag the graphic as much as possible
Most of the text after the link
Facebook posts can be scheduled. Weekdays and mornings are
usually best. Experiment with your group. 35Facebook interactions
Facebook has analytics by day and time of day Insights or View
Insights See All Posts at bottom of Insights page This is an
updated, added slide
Demo the insights interface
36QuestionsDo you have any of these forms of Social Media?Do you
have a Social Media guru for your group? Whats your super
power?Whats your kryptonite?
37
This is an updated, added slide
Insert poll here 38STC Online Communications Survey 2013 Take
the survey! We want to hear from you!
https://docs.google.com/forms/d/1wsYFLGt_CHmz7dmsj9oc-t8er8TWtBil8LvG9oxOZgY/viewform
This is an updated, added slide 39STC Online Communications Survey
2013 20 communities responded so far AccessAbility
SIGAlbertaCarolinaChicagoEastern IowaEuropeInstructional Design
& Learning SIGLone StarNew EnglandNortheast OhioPhiladelphia
MetroPolicies & Procedures SIGSacramento MetroSilicon
ValleySoutheastern MichiganSouthern NevadaSouthwestern
OntarioTechnical Editing SIGTwin CitiesWashington DC BaltimoreThis
is an updated, added slide 40STC Online Communications Survey 2013
20 out of 20 communities have websites http://stc-access.org
http://www.stc-alberta.org http://stc-carolina.org
http://stc-chicago.com http://stc-easterniowa.org/
http://www.stc-europe.org http://www.stcidlsig.org/wp/
http://www.stc-dfw.org/cms/ http://www.stcnewengland.org/
http://www.neostc.org http://www.stcpmc.org
http://www.stcsig.org/pp/ http://www.stcsacramento.org/
http://www.stc-siliconvalley.org/ http://www.stc-sm.org
http://www.stcnevada.com http://www.stc-soc.org/
http://stc-techedit.org http://stctc.org http://stcwdc.org
This is an updated, added slide 41STC Online Communications
Survey 2013 19 out of 20 communities have a LinkedIn group
http://www.linkedin.com/groups?gid=1852045
http://www.linkedin.com/groups?gid=3904559
http://www.linkedin.com/groups?gid=21047
http://www.linkedin.com/groups?gid=121547
http://www.linkedin.com/groups/STC-Eastern-Iowa-Chapter-3083123
http://www.linkedin.com/groups/STC-Instructional-Design-Learning-SIG-2298157
http://www.linkedin.com/groups/North-Texas-Lone-Star-STC-71158
http://www.linkedin.com/groups/New-England-Chapter-STC-97548
http://www.linkedin.com/groups?home=&gid=1785683
http://www.linkedin.com/groups?home=&gid=104514
https://www.linkedin.com/groups/Society-Technical-Communication-Policies-Procedures-4462932
http://www.linkedin.com/groups/STC-Sacramento-Metro
http://www.linkedin.com/groups/STC-Silicon-Valley-Chapter-STCSVC-137239
https://www.linkedin.com/groups?gid=2867401
http://www.linkedin.com/groups?gid=3874523
http://www.linkedin.com/groups?gid=3688458
http://www.linkedin.com/groups?home=&gid=1983374
http://www.linkedin.com/groups?gid=1825146
http://www.linkedin.com/groups?gid=156478
This is an updated, added slide 42STC Online Communications
Survey 2013 15 of 20 communities use an email service13 use
http://mailman.stc.org/mailman/listinfo 1 uses mailchimp1 uses
constant contact
This is an updated, added slide 43STC Online Communications
Survey 2013 14 out of 20 communities tweet
@stcaccess@STCAlberta@stc_carolina@stcchicago@stceusig@STC_IDL_SIG@STCLoneStar@stcnewengland@stcpmc@STCSactoMetro@stcsiliconvall@stc_soc@stc_te_sig@stcwdc
This is an updated, added slide 44STC Online Communications
Survey 2013 5 out of 20 communities tweet a special hashtag
#STCAlberta#STC_IDL_SIG#stcorg#STCSVC#stcwdc
This is an updated, added slide 45STC Online Communications
Survey 2013 10 out of 20 communities have a facebook page
https://www.facebook.com/stcaccess
https://www.facebook.com/pages/Carolina-Communique/108976275800735
http://www.facebook.com/stcchicago
https://www.facebook.com/STCIDLSIG
https://www.facebook.com/stclonestarhttps://www.facebook.com/STCNewEnglandhttps://www.facebook.com/#!/neostc
https://www.facebook.com/STCPMC
https://www.facebook.com/pages/Sacramento-Society-for-Technical-Communication-STC/187691487923704
https://www.facebook.com/pages/Southeastern-Michigan-STC/371618938876
https://www.facebook.com/STCWDCMB
This is an updated, added slide 46STC Online Communications
Survey 2013 1 out of 20 communities have a facebook group
https://www.facebook.com/groups/2405569345/
This is an updated, added slide 47STC Online Communications
Survey 2013 3 of 20 communities have a flickr photostream
http://www.flickr.com/photos/27782310@N05/
http://www.flickr.com/photos/stcchicago/
http://www.flickr.com/photos/stcwdc/ 2 of 20 communities have a
YouTube channel http://www.youtube.com/user/stcchicago
http://www.youtube.com/user/STCSOC
This is an updated, added slide 48STC Online Communications
Survey 2013 1 out of 20 communities have a pinboard on Pinterest
http://pinterest.com/stcwdcmb/1 out of 20 communities have a Meetup
group
http://www.meetup.com/Society-for-Technical-Communication-DC-Baltimore-Chapter/
0 of 20 communities have an Instagram account
This is an updated, added slide 49STC Online Communications
Survey 2013 Superpowers and kryptonite comments available soon
This is an updated, added slide 50STC Online Communications
Survey 2013 Take the survey! Theres still time. We will share the
results.
https://docs.google.com/forms/d/1wsYFLGt_CHmz7dmsj9oc-t8er8TWtBil8LvG9oxOZgY/viewform
This is an updated, added slide 51
521 > 0 Keep in mind that any communication is better than
none53Questions?
Connect with me Read the bio
http://wdcb.stcwdc.org/about-us/chapter-bios/dill-bio/
[email protected]@viqui_dill
https://twitter.com/viqui_dillLinked
Inhttp://www.linkedin.com/pub/viqui-dill/15/79/7a5Facebookhttps://www.facebook.com/viqui.dillViqui
would love to connect with you. Email her
[email protected], follow her on twitter @viqui_dill
https://twitter.com/viqui_dill, connect with her on Linked
Inhttp://www.linkedin.com/pub/viqui-dill/15/79/7a5, or make her
your friend on Facebookhttps://www.facebook.com/viqui.dill.55