View from Main Street: Social Media Trends Jeff Revoy, Chief Product & Marketing Officer, iContact @JRevoy @iContact facebook.com/iContact
May 09, 2015
View from Main Street:Social Media Trends
Jeff Revoy, Chief Product & Marketing Officer, iContact@[email protected]/iContact
The view from main street.
Small Business
Social, Social, Social!
“The right clients can find my business. I can find them and devote myself to them so we
all benefit.”
“I don’t enjoy the conversations. It’s a
chore..not a pleasure.”
FACEBOOK feels the love:
{ 75% }Haters hate on GROUPON
{ 70% }(Financial Services: 80%)
LINKED IN is likeable:
{ 63% }
Tepid on TWITTER
{ 54% | 46% }
(Professional Services: 82%)
Love Hate
icontact.com/blog
Learn More
Social Media will be the major way to build brands. Marketers will wake up to that in 2014.
Source: Richard Kelleher, Marketing Sociologist
How can they stay away?
..lack of time
(they’re busy)
…unsure how to measure
Source: iContact - 2011
Small business marketers have unique challenges
Let’s recap.
Remote shopping will flop.Time Magazine - 1966
Two years from now spam will be solved. Bill Gates - 2004
I think there is a world market for maybe 5 computers.
Thomas Watson, President IBM - 1943
Are projections on social doomed?
NO.We’re just getting started.
Easy. Ubiquitous. Mainstream.
Businesses perspective is unique
Low participation barrier
Warning signs of discontent
Today
Jeff: Do we need a how to get there transition?
So,where next?
Make it even easier
Seek ways to drive efficiency
Demonstrate results
Evolve Haters into Lovers
(or at least informed users)
Tomorrow
Small Business + Social Media = Success
About iContact
#1 explosive
growthquarterly | yearly
annual sending
16B+private SMB email marketing and social media marketing company …and countless
posts
Founded (in NC)
2003
We’ve Evolved.
Email. Social. All in one.
Questions?Jeff Revoy, Chief Product & Marketing Officer, iContact@[email protected]/iContact