Social media trends 2015

SOCIAL MEDIA TRENDS 2015KATHY JACOBS, OCT 13, 2015

BIGGEST TREND? MORE!

<10%

50%

<75%

SECURITY

NEW ACCOUNT?

•Verify with some other app log in OR•Use two factor sign in with your phone

FACEBOOK TRENDS

125M

1B 1.5B

MONTHLY ACTIVE FB USERS WORLD WIDE

BUT IT IS FB, SO… FEATURES CHANGEGood things•See first•Timeline Memories•Easier security access•Share options

Not so good things•Most recent vs most popular•Messages vs other messages•Everything still moves without notice•Ads….

TWITTER TRENDS

MONTHLY ACTIVE TWITTER USERS WORLD WIDE

30M

200M300M

NEW TWITTER FEATURES

•Verified users increased•Moments•Better integration•Better instant and looped video options than in past

IMAGE SHARING TRENDS

IMAGE SHARINGPINTEREST

• 100M users • 30% of US social media

users• 50B pins on 1B boards • 1.7B recipe pins

INSTAGRAM

• 300M active monthly users• 77.6M US users• Nearly half of comments

contain an emoji• 70M photos posted daily

VIDEO SHARING TRENDSSHARE PRIVATE, SHARE PUBLIC, SHARE INSTANT

VIDEO SHARINGSNAPCHAT• Videos and images• Filters/annotations/ etc.• Content goes away • 100M daily users• 8.796 photos shared per

second

VINE• 6 second video loops• Owned by Twitter –

Integrated with Twitter• 200M active users per

month • 1.5B loops played daily

NBT: MEERCATSTATS• 91K+ Videos• 156K users• 283K Views

WHY CARE ABOUT MEERCAT?• Instant share video• Expected to be used

strongly by candidates in 2016 election

Biggest problem for Meercat? Twitter cut off access to API in May 2015

WHAT ABOUT YOUTUBE?

• Paramount YouTube channel:• https://

www.youtube.com/channel/UCzMVH2jEyEwXPBvyht8xQNw/featured

HASHTAGS#WHATEVERYOUWANT