Page 1
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Happy Marketer.more business from your website
Social Media Bootcamp
David Liem Senior Consultant, Happy [email protected] - @daveliem
Page 2
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Our Clients
Page 3
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
http://www.hitwise.com/
Page 4
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Page 5
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Page 6
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Page 7
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Page 8
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
http://www.blendtec.com/willitblend/
Page 9
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Happy Marketer.more business from your website
The Social Media Landscape
Page 10
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
• Nearing 500 Million Users• 56% of all visits on social sites*• #1 visited site in Singapore*
• Pros: Connect with people, share interests, pictures, videos
• Cons: Privacy - your life is an open book, everyone wants to be your friend
*http://www.hitwise.com/
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Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Page 12
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Page 13
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
http://www.facebook.com/AirAsia
Page 14
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
• 2nd most popular social site – 17%
• 2 Billion videos watched every day
• 250 Million Views – Justin Bieber• 20 hours of videos uploaded ea/
min
• Pros: Viral, educational, funny videos global audience
• Cons: Copywrite issues, privacy, questionable content
Page 15
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Page 16
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Page 17
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
• 4th popular social site - 1.17%• Microblogging, share info quickly
• Pros: easy to use, get ideas and answers quickly, networking
• Cons: 140 characters, time consuming, narcissistic, boring
Page 18
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Page 19
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Page 20
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Page 21
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Page 22
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
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Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
• 3rd most popular – 11%• Most Popular in 2006, overtaken
by Facebook in 2008• 66 million users
• Pros: Customize appearance, share music, pictures, videos
• Cons: Decreasing popularity, low security, slow loading speed
Page 24
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Page 25
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Page 26
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Page 27
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
• 15th most popular social site – 0.20 %
• Social networks for professionals
• Pros: Promote your professional life, increase network, share expertise, research tool
• Cons: Smaller network than Facebook, slow linking process, limited interactivity
Page 28
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Page 29
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Page 30
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Even More Tools!
Page 31
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Happy Marketer.more business from your website
Basics & Hands-On
Page 32
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Facebook Basics
1. Connect2. Communities3. Content4. Commerce
Page 33
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Signing in…
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Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Connect1. Finding Friends2. Maintaining Friend Lists3. Have a conversation: Comment,
Encourage, Ask & Answer Questions
4. Status Updates, Tagging People
Page 35
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Finding Friends
• Searching for them• Similar profiles, companies,
groups• Through Email• Facebook suggestions• Instant messenger contacts
Page 36
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Maintaining Friend Lists
• Creating friend lists• How to use your friends list• Deleting friends list
Page 37
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Have a conversation
• Comment, Encourage, Ask & Answer Questions
Page 38
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Status Updates
• Tag People, Companies, Events, Page
Page 39
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Communities• Facebook Groups• Hosting Events
- Creating- Inviting- Managing
• Applications
Page 40
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Facebook Groups
• More for personal use, smaller scale• Limited to 5,000 members• More permission control, ex.
Approvals• Communicate through emails• Cannot host apps
Page 41
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Hosting Events
• Creating• Inviting• Sharing– Post to profile, calendar
Page 42
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Applications
Page 43
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Content• Sharing content from within
Facebook• Sharing content from outside
Facebook• Sharing Events• Sharing Options
Page 44
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Sharing content from within Facebook
• Videos, Articles, Events
Page 45
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Sharing from outside Facebook
Page 46
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Sharing Options
Page 47
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Commerce• Fan Pages
- How to make an effective Fan Page
• Facebook Market Place
Page 48
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Network with other platforms
Page 49
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Provide valuable and regular content
• articles, guides, videos, pictures
Page 50
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Have contests that require participation
Page 51
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Facebook Market Place
Page 52
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Privacy
Page 53
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Happy Marketer.more business from your website
Hands on tutorial
Page 54
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Page 55
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Find people
Page 56
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Tweet
Page 57
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Reply, Retweet
Page 58
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Search
Page 59
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Happy Marketer.more business from your website
Wiki
Hands on
Page 60
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
http://comm215.wetpaint.com/
Page 61
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Creating a Wiki• http://idrc.wetpaint.com/• Username: IDRC • Password: IDRC2010
Page 62
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Happy Marketer.more business from your website
Hands on Tutorial
Page 63
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Sign up
Page 64
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Profile
Page 65
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Add Connections
Page 66
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Groups
Page 67
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Happy Marketer.more business from your website
Hands on Tutorial
Page 68
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Educational Resources
Page 69
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Page 70
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Happy Marketer.more business from your website
Using Social Media to Market Events
Page 71
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Publish a White Paper
Page 72
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Create an online community
Page 73
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Twitter
Page 74
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Happy Marketer.more business from your website
Online Reputation Tools
Page 75
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Page 76
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Page 77
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Page 78
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
websitegrader.com/site/www.idrc.org.sg/
Page 79
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Page 80
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Page 81
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Page 82
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Please leave some Positive Feedback?
Page 83
Social Media BootCampjuly 20 2010 IDRC
Contact your Happy Marketer trainers– David Liem & Rachit Dayal
[email protected]
@hmarketer
Happy Marketer.more business from your website
Thank You
David Liem Senior Consultant, Happy [email protected] - @daveliem