Social Media Training

TwitterSocial Media Training

for Entrepreneurs and Organizations

Now Creative GroupFacilitated by Aminah Haghighi & Daniel FrancavillaCulture Days 2015 | Brampton Entrepreneur Centre

Why Twitter?

All the Users

Over 300 million monthly active users. 500 million Tweets are sent every day.

Your Customers Use It

75% of people follow Small & Medium Sized Businesses on Twitter to get product updates

It’s Mobile Friendly

80% of Twitter active users are on mobile

Why Twitter?

Get Active

12 Average number of tweets

of the top 100 global brands on Twitter today.

Reach Other Businesses

85% of B2B marketers are using Twitter

Twitter Terminology

1. Tweet 4. Favourite

2. Reply 5. Hashtag

3. Retweet 6. Mention

Value of a Twitter Follower

Followers can help you achieve reach, sales and word of mouth.

Growing Your Community

Increase followers the right way.

Add a Follow button to your websiteThis tactic can drive awareness for your Twitter account Also makes it easy for people to follow your business.

Promote your @username everywhere Don’t just expect people to find you on Twitter. Give them visual cues by putting your @username on online Include it on offline collateral like business cards or store signage.

Tap into your existing customer baseSync your email contacts with Twitter, and it will show you who to follow.

Get found with hashtagsJoin industry-related conversations Connect with influencers through hashtags like #smallbiz or #shopsmall.

Collaborate with othersDouble your return without doubling your effort. If you’ve developed a pro-motion with another business, share content back and forth between your respective Twitter accounts.

Do more with a Followers campaignIf your goal is to quickly gain more followers, Twitter offers an ads solution with precise targeting to help you reach your ideal customers.

Get Visual.Tweets aren’t just text.

Add a Follow button to your websiteThis tactic can drive awareness for your Twitter account Also makes it easy for people to follow your business.

Promote your @username everywhere Don’t just expect people to find you on Twitter. Give them visual cues by putting your @username on online Include it on offline collateral like business cards or store signage.

Tap into your existing customer baseSync your email contacts with Twitter, and it will show you who to follow.

Get found with hashtagsJoin industry-related conversations Connect with influencers through hashtags like #smallbiz or #shopsmall.

Get Visual.Increase engagement

31 average engagement for tweets with NO images

211average engagement for tweets with images

581%Increased in engagement between a tweet with image vs. a tweet without!

Engagement = “The total number of times a user has interacted with a tweet. This includes any clicks anywhere on the tweet. These include hashtags, links, username and Tweet expansion. Retweets, replies, follows and favorites”

Engage Your Followers

• Collect feedback to build a better business

• Tap into real time programming (e.g. tv shows)

• Feature seasonal, cultural and industry events

• Launch a product on Twitter (countdown, giveaways)

• Create a Twitter-exclusive offer.

Listen and Observe

Search for what other businesses are doing and use it as inspiration to create your own strategy.

Check what competitors are doing. See how they interact with customers. Improve.

80/20 Principle

80% of your Tweets should focus on driving interactions with your followers — like Retweets, replies, and favorites.

(Once you’ve built rapport, mix in direct offers or promo-tions that get followers to take actions — like clicking on a link or making a purchase from your website).

Local Case Studies

@TbyDanielBRAMPTON

“T by Daniel is a company that is dedicated to selling premium quality, loose leaf T’s and herbal infusions in a very attractive way!”

@FavourDeliveryTORONTO

“Favour is your personal de-livery assistant. Anything you want delivered in Toronto! Think Uber for food.”

Act According to Your Goals

Act According to Your Goals

Do Something

Update Your Profile (Add url, bio, photo, background, colours)

Follow 15Find fifteen people to follow, right now.

Use of Hashtags (Search trending topics, engage with one)

Setup Buffer Account(Connect with Twitter and others, set schedule, curate content, install browser plugin and app)

Curating (Retweet with Comment, Add to Queue)

Creating Content(Find an article, make 3 different tweets about it, attempt to connect it to your brand/business).

Create a List(List of partners/community + private list of competitors)

6 Ways to Measure Your Impact on TwitterSet an objective for your Twitter marketing strategy. • Do you need to drive more website traffic? • Are you looking to generate leads and drive sales? • Do you have a promotion that you are gearing up for? Determine your target audience. Pinpointing who you want to reach on Twitter will help you curate content that appeals to their interests while reinforcing the relevancy of your message.

Define your metrics for success.Determine which Twitter metrics align with your business goals (samples):• Follower growth: How many new followers you get every day, week or month. • Impressions: How many users see your Tweets.• Engagement: How many users interact with your Tweets • Conversion: How many users sign up for your service or buy your products.

Monitor your progress with account home.Use the analytics homepage to get a bird’s eye view of your account activity. You’ll see monthly highlights including:• how many people have seen your Tweets, visited your profile,

mentioned your @username, or followed your account• your top Tweets and follower with the largest network in any given month

Check the Tweet activity dashboard.Analyzing the real-time performance of your Tweets and gain insights to optimize your content strategy with the Tweet activity dashboard. In the dashboard you can see:• Number of users who have viewed and interacted with your Tweets.• Detailed analytics for individual Tweets both organic and paid.

Quickly promote your best-performing Tweets.1. Select a Tweet to promote. 2. Choose a budget. 3. Watch people engage with your Tweet in real time, and optimize your content strategy to drive more of your desired actions, like Retweets or URL clicks.

Aminah Haghighi [email protected]@aminahhaghighi

nowcreativegroup.com@nowcreates

Daniel [email protected]@francavilla

Instagram Social Media Training



Cultivate Your Following

1. Connect to Facebook

2. Follow Influencers

3. Search Hashtags

4. Like Relevant Photos

Visit business.instagram.com to see how other businesses are successful on instagram.

Create a Posting Plan

Major brands post on average 1.5 times a day

Get Past Selling

Posts are not only to sell products, but to help people identify with your brand.

Marketing Your Brand

CASE STUDY: Starbucks

Useful Tips

• Analytics (iconosquare.com)

• Refer to active “link in bio”

• Use hashtags in a comment after the description

• Integrate images that show your brand’s human side

• Post original content + repost follower’s photos

• Geotag locations on posts

Goal: Tell a story through photos.




PinterestSocial Media Training



Pinterest for Business

Convert your personal profile to a business page.

business.pinterest.com/en

Use analytics to evaluate your business page.

analytics.pinterest.com

• Pinterest Profile Analytics• Audience Analytics

• Activity From Your Website

Creating Boards and Pinning

Create boards that represent your brand and the lifestyle you want to represent.

Creating Boards and Pinning

CASE STUDY: Chobani

Engaging With Your Audience

The more you interact with your audience, the more authentic you appear. Audiences care about real

people behind the brands they love.

Engaging With Your Audience

CASE STUDY: Sephora

Communicate with Clients

Create mood boards and inspiration with clients by starting group boards.

Invite clients to shared boards (which can be made private) to get a better understanding of their vision for the final

product. Collaborate on ideas with coworkers.

Communicating Your CSR

Your brand should be on Pinterest if there’s a lifestyle that you can portray though pins and boards,

which others can resonate with.

Create boards that inspire your brand’s lifestyle. It’s not a place to solely sell your product or service. You

must be able to inspire and further your CSR mission.

Communicating Your CSR

CASE STUDY: Oreck

Useful Tips

• Ideal Photo Sizes (Profile Image, Pins, Cover Image, Minimum for Websites)

• Analytics: Try different pins, then review the analytics

• Hashtags: Only clickable in the description and are most effective when they’re unique to your brand.

Note: Pinterest search doesn’t support hashtags.

• Download the “Pin It” Button for your browser.

• Include links back to your website/products.

(Never post a pin without a link to a longer blog post, recipe etc. and a detailed description that engages).


