Social Media Marketing Training

SOCIAL MEDIA MARKETING FOR SMALL TO MEDIUM ENTERPRISES

Using Social Media as an alternative, effective and sustainable marketing tool to promote your business 07-08 MAY 2015

Social Media opens up a whole new world of possibilities. To help you explore its full potential, you will learn:

27 - 28 August 2015The Campus – Bryanston, JohannesburgA practical Two Day Social Media Training

Leverage Twitter, Facebook, Search Engine Optimization, LinkedIn, YouTube, Flickr, Blogs, Podcasts, Google+, Foursquare and other social media for business marketing tools.

Tel: +27 10 222 0888 |Mobile: 0787400391 |Fax: 086 515 3442 E-Mail: [email protected]

Register Online: www.phejanecommunications.co.za

RESEARCHED AND DEVELOPED BY: REGISTER HERE:

• How to build a social media marketing strategy for your business/product from the ground up

• Choosing the right medium for your business/product from the growing list of options

• How to extend the reach of Facebook and Twitter to third-party, destination websites

• B2C and B2B social marketing strategies

• Effective Crowd Sourcing

• More on Mobile Apps

• Social media monitoring, analytics and ROI tracking

• Social media reputation management and managing negative online feedback

• Launching and managing an engaged blog

• State of the mobile web, location-based social networking and what’s next

HOW TOREGISTER TODAY AND RECEIVE:

• 2 Days of Social Media Insight• Free iPad mini 16GB (Optional)• Free Policy Development Tips• Free 6 Months Social

WHO SHOULD ATTEND

Private and Public sectors:• Marketing Managers and Executives • SMMEs Owners• Restaurant Owners• Hotel CEOs & MDs• Administrators• Travel Agents• Tourism Directors• Product Development Managers• Tourism Marketing Managers• Consultants• Brand Managers• Business Development Managers

R3 999

REGISTER HERE:

Using Social Media as an alternative, effective and sustainable marketing tool to promote your business

28 - 29 January 2016 The Campus – Bryanston, Johannesburg A practical Two Day Social Media Training

REGISTER TODAY AND RECEIVE:• 2 Days of Social Media Insight• Free Policy Development Tips• Free 6 Months Consultation

TRAINING WORKSHOP

28 - 29 January 2016The Campus – Bryanston, Johannesburg A practical Two Day Social Media

28 - 29 April 2016

R 6 999,00 P/P 12-13 May 2016

Learn how to integrate social media into your marketing Mix through easy-to-follow, step-by-step exercises and the latest case studies.

BACKGROUNDSocial media is the new mass media, one of the world’s fastest growing marketing and advertising tool and a major source of infor-mation for millions of people across the globe. Being a people-o-riented marketing tool, many potential customers are beginning to use Social Media as their preferred means of sourcing out products and services in between conversations on different topics.

With over 1 billion users on Facebook and 645 million on Twitter, isn’t it time you learned how to create and implement an effective social media strategy as a business? As more businesses join social media, having the skills to execute a successful strategy is more crucial than ever. Our social media training courses have helped thousands of people just like you. Why wait any longer, get started today!!!!

Social media platforms offer many of the forums where a product or service will first be discovered. Social media campaigns can also provide insight into the competition, allowing for improved commu-nication of brand identity. Understanding how to measure and analyse social media to find the right channels and key word strate-gy is important to social media success.

Social Media is ultimately about your ability to integrate your product/service into the conversations that are taking place online, saying the right things, at the right time, on the right platforms, using the correct tone.

Learn how to strategically position your business on Social Networ-ks in order for potential clients to find you, learn how to:

• Build a social media marketing strategy for your business /product from the ground up• Creatively use your content to sell your product/service • Effectively crowd source• Effectively use Social Media paid advertising• Effectively use Social Media measuring tools to evaluate the success of your campaign• Latest Social Media trends and techniques• Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action…..CM

Tel: +27 10 222 0888 |Mobile: 0787400391 Fax: 086 515 3442 E-Mail: [email protected]


BACKGROUNDBenefit from the experts’ advice on how to start, grow, and maintain your social media strategy specifically for the SMMEs industry, and gain a better understanding of the many new media options available and how to use them to market your products/services.

WHY IS THIS TRAINING ONE YOU CAN'T MISS? The internet is a one stop shop for sourcing information about anything under the sun, this forum is such a valuable opportunity to learn how to position yourself on Social platforms in order to be found easily by potential customers.

THE COMPETITIVE ADVANTAGE YOU'LL GAIN FROM ATTENDING THIS CRITICAL TRAINING This practical 2 day training is a must-attend for all those who are serious about boosting their businesses in the SMME sector. Increase your Social media engagement efforts and benefit from: • Innovative Social Media trainer at your disposal to share his strategies and experiences in using social media and traditional marketing tools that are already proven to work• Over 12 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the training• The opportunity to customize your learning by participating in the unique and interactive workshop session, this workshop will enable you to practice and apply your skills in peer groups -- you will walk away with strategies and tactics that you can begin to implement in your own business• An abundance of networking opportunities -- you will make many new contacts so be sure to bring plenty of business cards to exchange with your fellow workshop peers• A comprehensive overview of social media strategies and processes• Acquiring new knowledge to lead your business through the imperative, yet sometimes extremely difficult, responsibility of ensuring that the right information gets to the right people, efficiently and effectively• Digest sessions allowing you to process the information presen ted

Learn how to integrate social media into your marketing Mix and communications through easy-to-follow, step-by-step exercises and the latest case studies.

Tel: +27 10 222 0888 |Mobile: 0787400391 Fax: 086 515 3442 E-Mail: [email protected]


Day One Agenda

Session 1: Strategic Online Communications Overview Briefing a. mpact of the Rise of Social Media on the Mainstream News Media, Organizations and Individuals b. Basic Rules of Engagement for Social Media Communica- tors c. Matching Social Media Strategy to Organizational Risk Tolerance d. Introducing Social Media to Business owners and Mana- gers with a Low Level of Social Media Literacy e. Social Media Policy Development f. What’s Next: Future of Social Marketing Strategy

Mid-Morning Tea and Coffee Break

Session 2: Social Media Marketing Research, Analysis and Content Curation a. Keyword Discovery Fundamentals: Google Related Search, Keyword Tool and Insights b. Keyword Monitoring: Subscribe to News, Blogs, Wikipedia, YouTube and LinkedIn c. Google Reader vs. Google Alerts: Benefits, Drawbacks and When to Use Which One d. Social Media Analysis: Improving Keyword Queries and Value of Low Signal to Noise Ratios e. Social Media Mapping: Mapping Circles of Influence with Social Bookmarking Platforms f. Content Curation: Using Google reader as a Content Curation EngineLunch

Session 3: Entering the conversation Mix: Integrating Twitter and Facebook into your Marketing Mix a. Introduction to Micro Blogging: Twitter 101 b. Introduction to Facebook advertising (Free and Paid for adverting) c. Twitter and Facebook as an Early Warning System: Crowd Sourcing and Trending Topics and How to integrate them into your Mix d. Anatomy of Twitter and Facebook: Updates, Tweets, Hashtag,Comments, @replies, Inbox, DMs, Favorites, Likes, Followers, Quotes, Re-Tweets, Twitter Clients and Facebook Apps e. Community Building: Determining the Influence of Facebo ok and Twitter Users, Who to Follow and Getting Followers f. Facebook and Twitter’s Value Proposition: Business Value of Real-Time Search

Afternoon Break

Session 4: The Role of the Destination Websites in Strategic Organi- zational Communications

Day Two Agenda

Session 5: Strategic Online Communications Overview Briefing 1. Basic Principles: SEO vs. SEM, Citation Indexing and Tracking Inbound Links 2. Using SEO Basics to Determine Blogger Influence in 3 Steps 3. Writing for Search Engines: Keyword Discovery, Keyword Validation and Quality vs. Quantity 4. Meta Data: Browser Page Titles, Meta Descriptions, Meta Keywords and Risks of Content as Meta Data 5. SEO for Press Releases, Online Newsrooms, JPEGs, Podcasts, PDFs and Flash Websites

Morning Break

Session 6: Applied Social Media Communications Training Module 1. Exercise One: Launch a Blog, Hyperlink Anchor Text and Create a Bulleted List 2. Exercise Two: Find and Add Relevant, Royalty-Free Photos for any Blog Post 3. Exercise Three: Embed a YouTube Video in a Blog Post 4. Exercise Four: Change the Layout of Your Blog with Google Gadgets 5. Exercise Five: Embed a Tweet This button onto any web page 6. Exercise Six: Embed a Facebook Like button on any web page 7. Exercise Seven: Embed a Linkedin Share button on any web page 8. Exercise Eight: Embed a Google Plus badge in the side bar of your blog 9. Exercise Nine: Embed a Twitter Follow Button in the sidebar of your blog

Lunch Break

Session 7: Social Networking 1. Social Networking 101: Demographics, Global Pene- tration, Adoption and Geography by Brand 2. Facebook Deep Dive: Profiles, Pages, Apps, Social Plugins and Connect/Open Graph 3. Linkedin Deep Dive: Groups, News, Twitter Integra- tion, Signal and Apps 4. Case Study: B2B Social Networking Strategy 5. Introduction to Google Plus

Afternoon Break

Session 8: Content Marketing: eNewsletters, Podcasts and Video 1. eNewsletters: Popularity of Email, Editorial vs. Adverti- sing, List Aggregation and Best Practices 2. Online Audio and Video: Formats, Reach, Securing iTunes Distribution and Best Practices 3. Audio Podcast Case Study: B2B Podcast anchors B2B integrated marketing campaign 4. Community Mapping on YouTube: How to find and connect with the right influencers 5. The Future of Social in Business

• What’s Next

1. The Future of Social in Business

2. Location-Based: Future of Loyalty Marketing with Facebook Places and Foursquare

3. Mobile Marketing: Apps for Connecting and Sharing

4. Intro to Google Analytics

ABOUT THE FACILITATOR:

DONALD PHEJANE

My career in the training industry spans over 10 years, working for local and international companies, occupying both junior and senior positions in different disciplines of these businesses, sales and marketing management, sponsorship, business development, customer services and digital marketing. Throughout my career, I have worked with Government organisations across all spheres (Local, Provincial, National government and State Owned Enterprises) in South Africa and other SADC countries, this allowed me the opportunity to learn and under-stand Government Policies, Structures and Processes. I later made a move into the Research and Development space, my main focus being “New Media Marke-ting and Communications”.

In 2008, I went out on my own and launched a training research and develop-ment Agency that focused mainly on New Media and its impact on business, completing research projects such as the development of South Africa’s first ever “Social Marketing Colloquium (2008)” which focused on “Effective Government Communications”. Other Social and Digital Media projects included Social Media Marketing (2009-2012), Social Media for Government Communications (2012), Mobile Applications Marketing and Communications (2013), Search Engine Optimisation and most recently South Africa’s first ever “Gamification and Aug-mented Reality Marketing and Communications”.

My life on the internet dates back to the year 2000, using social platforms where I learned and developed solutions using social media as a tool of intervention for social and economic development in emerging markets. It is my personal belief that Social Media platforms existed way before Mark Zuckerberg could even think of creating Facebook, when these platforms were better known as “Chat Rooms” then, only with limited functionality.

My other interests include Social participation and Activism, spending most of my time blogging and writing opinion pieces on social media platforms such as Facebook and Twitter.

As a Youth Activist, I also researched and developed a quarterly “Youth and the Economy Colloquium” supported by the mail & Guardian Newspaper, which deals mainly with Africa’s Youth participation in the economy of the continent and the challenges they are faced with, working with organisations such as the Natio-nal Youth Development Agency (NYDA) and other Youth organisations across the African Continent.

Follow me on:

Twitter: @DonaldphejaneFacebook: Kgosiemang PhejaneLinkedIn: Donald PhejaneYou-Tube: Donald Phejane




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Past and Present Clients

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