Social Media Today Tomorrow - New England Chinese Professionals Lunar New Year Gala

© Jamie J. Pappas. All rights reserved. Feb 2010 JPappas

Social Media Today and Tomorrow

New England Chinese Professionals Lunar New Year Gala February 2010

2 © Jamie J. Pappas. All rights reserved. Feb 2010 JPappas

We’re here to talk about Social Media

A Snapshot of Social Media Personal and Professional Brand Opportunities Social Media Changes Business Opportunities EMC’s Social Presence Five Tips for a Social Media Strategy The Future of Social Media


Jamie Pappas EMC Corporation

Jamie Pappas Manager, Social Media Strategy 42 South Street Hopkinton, MA 01748

Find me online: www.jamiepappas.com

JamiePappas

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Social Media (noun): social media describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people. These tools include blogs, message boards, podcasts, micro blogs, lifestreams, bookmarks, networks, communities, wikis, and vlogs.

Social Media (verb): is the democratization of content and the understanding of the role people play in the process of not only reading and disseminating information, but also how they share and create content for others to participate. It is the shift from a broadcast mechanism to a many-to-many model, rooted in a conversational format between authors and people. Thanks to Brian Solis for these definitions

You can think of social media in 2 ways:


�  Blogs �  Feedback &

Suggestions �  Photos

�  Videos & Podcasting

�  Social Networks

�  News Aggregators �  Social Bookmarking

�  Commerce & Collaboration

�  Communications & Entertainment

Examples of popular social media tools


Personal and professional brand opportunities

Thanks to Intersection Consulting for this image.

Tip: Know your reply ratio – try to keep them in balance – try to have a conversation.

Social media does not live in isolation. It is an extension of blogs, websites and other places where you might have dialogue.

Would you care if someone else was telling you this?

�  What are you thinking about or working on that can be shared?

�  Share interesting information, photos, videos, and link to blogs and articles

�  Share success stories, ideas or comment on something of interest

�  Converse: ask/answer questions, seek/share information

�  Some promotion is OK, but think about how much “me” or “my company” you’re doing

�  It is OK to share personal interests


Build your social networks


Social networks are a great way to meet people with similar interests and learn about the market and competitors.

Connect with those interested in similar topics

�  Search on topics of interest and follow those talking about them

�  See who others at the company or in your network are networking with

�  Follow influencers (positive and negative) on your topics of interest

�  Follow people who follow you if you find their information interesting and relevant

�  Follow branded accounts and other employees


Social networking etiquette

Your goal should be to represent your brand well!

�  Represent the brand well. If you affiliate with or talk about the brand - You represent the global brand.

�  Remember this is a public, searchable forum

�  Consider quality over quantity

�  Watch your ratios – reply and broadcast

�  Consider the velocity of your posts �  Keep private conversations private

�  Be honest, respectful, and genuine

�  Give credit to others ideas


Social media changes business opportunities


Social media allows business to communicate one-to-one and one-to-many in a medium tailored to match customer preference.

�  Brand recognition �  Customer loyalty

�  Lead generation

�  Reputation management �  Accessibility to the brand

�  Event or news notifications

�  Product promotions

�  Polls & Surveys

�  Unsolicited feedback - opportunity for listening and learning


The opportunities are everywhere…

Sales & Marketing �  Product launches �  Market / Competitive research �  WOM / Sentiment analysis

Customer Service & Support �  Compliments and complaints �  Listening systems �  Metrics & KPIs

Product Development & Innovation �  Feedback and participation systems �  Product Cycle inclusion �  Product research & usability

HR & Employee Enablement �  Recruitment �  Career development �  Expertise location


EMC’s Social Presence

�  EMC|ONE �  EMC Community Network

�  Blogs �  Facebook

�  LinkedIn

�  YouTube �  FriendFeed

�  Twitter �  Etc


EMC’s Social Rules of the Road

�  Represent the brand well. If you affiliate with or talk about EMC - You represent the global brand.

�  Complete your profile before engaging �  Remember this is a public, searchable

forum – what you say lives forever

�  Focus on quality over quantity

�  Consider the velocity of your participation �  Ask yourself – would you say this to your

manager or a customer?

�  Keep private conversations private �  Be honest, respectful, and genuine

�  Give credit to others ideas �  Do not engage in arguments or bashing

competitors

�  Become familiar with the Blogging and Social Web Guidelines as well as other EMC Policies

�  Questions – Ask in the Social Media Club on EMC|ONE!


EMC’s Social Media Playbooks

Teams should have a clear plan in place before engaging in social media activities.

�  Provide guiding principles, best practices, and use cases for social media activities

The following questions should be answered:

�  What are you trying to accomplish?

�  Who is your target audience?

�  What will you talk about?

�  What tools are right for you?

�  Who will need to be involved?

�  Is there an existing channel in place?


Social media provides great value to EMC!

�  Easier to get work done

�  Quickly find company-wide expertise �  Gain help from or contribute to a

community of peers

�  Enhance teamwork and productivity �  Less re-work from better decision making

�  Effective and simple communication �  Share best practices and knowledge

�  Make a personal contribution �  Visibility and recognition

�  Sense of community and value �  Timely and effective support

�  Stronger connections and awareness of expertise among employees

�  Virtualization of employee skills and knowledge

�  Empower all employees to contribute and innovate

�  A corporate memory - knowledge retention and re-use

�  Ability to dynamically create and sustain productive, virtual teams

�  Increased employee satisfaction

�  Reduced employee support costs – employees support each other

�  Coordinated planning and execution against strategic initiatives

Our People

Our Company


Five tips for a social media strategy

The Team

�  How will we have a conversation?

�  What value are we providing?

�  Who are we trying to reach?

�  Where are they located?

�  What is our audience talking about today?

�  What is our audience saying about us?

The Conversation

The Audience

Listening to Your Audience

�  Are we committed long-term to this plan?

�  What are our teams’ explicit roles?

The Tools

�  What tools meet our goals?

�  What is our strategy for each social media tool we plan to use?


Take some time to explore the social landscape – it’s here to help and the more you invest, the more you’ll get in return!


The future of social media

•  Social media marketing will increasingly become mainstream in all organizations, regardless of size

•  Listening in the social sphere will become a part of most company’s product development cycles

•  Social buzz will become as important and relevant as analyst and investor feedback and scoring

•  The workforce will become even more virtual and more accessible

•  Federated identity management will continue to be a key request of users

•  Privacy concerns will continue to escalate and policies will be defined

Tip: Know your reply ratio – try to keep them in balance – try to have a conversation. The opportunities are endless.


Questions? Feedback?

Feel free to reach out to me at any time! Jamie Pappas Manager, Social Media Strategy [email protected] www.jamiepappas.com http://twitter.com/jamiepappas These slides will be available on SlideShare at http://www.slideshare.net/jamiepappas

Social Media Today Tomorrow - New England Chinese Professionals Lunar New Year Gala

Technology

social media strategy

social media noun

social media verb

future of social media

emcs social rules

social networking etiquette

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