Social Media @ Swiss National Science Foundation - SNF

The SNSF’s Social Media Strategy

Philippe TrinchanHead of Communication

FNS

Contents

1. Online strategy

2. Social media strategy & policy

3. Language policy

4. Current developments

5. Social media platforms

6. Organisation and processes

7. Upcoming developments

Q&A

SNSF Knowledge is the key to the future.

Online strategy, a two-way communication• clear and direct access to information, especially for

young scientists / foreigners / international

• interaction with researchers and with the public (communication, gaining input)

• reinforce customer service (redesign information, FAQ, online tools, etc.)

• disseminate information, ensure more transparency

• show scientific results & output

• reputation management online (branding)

SNSF Knowledge is the key to the future.

Social media strategy

• Adapt to new communication habits• Use new potentials:

• Information (direct, without multiplicators)• Dialogue• Networking• Transaction / business processes• Data mining• Data depositories (YouTube or Flickr)

SNSF Knowledge is the key to the future.

snsf.ch

Twitter

YouTube

Facebook

XING

LinkedIn

Blog, Newsroom

Issues, contents,

Press releases

Jobs, sharing

features

Newsletter

Online strategy

App

SNSF Knowledge is the key to the future.

Social media Policy

• One voice on all channels (sender)• Feed platforms with content according to target groups • Uniform image through Corporate Design• Online branding (funding agency, employer, community

label, etc.)• Internal policy (empower and sensitise)• SNSF language policy taken into account

SNSF Knowledge is the key to the future.

Language policy

• Provide similar content in all main languages simultaneously

• If possible, address target group in its own language• Linguistic diversity: added value for communication• Public relations always in German and French,

complemented by English • Exclusive use of English in exceptional cases• Italian only for the website, not social media

SNSF Knowledge is the key to the future.

Current developments

• Pilot projects 2012Facebook (only research magazine Horizonte), YouTube, Twitter (only jobs), XING, LinkedIn

• Additional applicationsIssuu (e-paper), Flickr (picture galleries)

• As of January 2013Twitter, Facebook, XING, LinkedIn, YouTube

SNSF Knowledge is the key to the future.

Twitter

SNSF Knowledge is the key to the future.

Facebook

SNSF Knowledge is the key to the future.

YouTube

SNSF Knowledge is the key to the future.

XING/LinkedIn

SNSF Knowledge is the key to the future.

Further development

Full integration in communication portfolio• Redesign snsf.ch and linked sub-websites (NRPs etc.)

with full integration of SNSF Newsletter und social media (sharing features, newsroom, etc.)

• Expansion of monitoring and evaluation measures• Implementation of advertising measures for offering• Continual adjustment of offering based on evaluation

results• Network for SNSF current and former grantees• Analysis of other platforms such as Google+ and

Research Gate

SNSF Knowledge is the key to the future.

Organisation, processes

• Adapt organisation Communication division (editors, publishing) and IT (mastering)

• Adapt processes, improve web & cross-media culture/skills and information management

• Edition: web based edition, all-in-one, added contents for online communication

• Publishing: standards & guidelines, publishing on all platforms

• Multi-level feedback and escalation processes in-house (workflows)

• Live monitoring via HootSuite (basic version), Google Alerts; use of advanced tools under evaluation

FNS

Thank you for your attention

SNSF Knowledge is the key to the future.

Do you have any questions?

SNSF Knowledge is the key to the future.

Example: Finding research partnersvia XING

SNSF Knowledge is the key to the future.

Finding research partners via XING

• Pilot project in 2012 for networking researchers in Romania/Bulgaria and Switzerland

• XING as market leader in German-speaking Switzerland and known in Eastern Europe

• XING group as a place for networking and exchange (thematic sub-pages)

• Moderation and activation of group members by the SNSF

• Overall positive feedback from researchers, room for improvement as regards moderation/support

• Not well known and still underused