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Mugur Patrascu SMS-ul de vara 2015
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Social Media Summer Camp 2015 - Mugur Patrascu

Aug 05, 2015

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Social Media

Gabriel Barliga
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Page 1: Social Media Summer Camp 2015 - Mugur Patrascu

Mugur PatrascuSMS-ul de vara 2015

Page 2: Social Media Summer Camp 2015 - Mugur Patrascu

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5 intrebari despre social mediasi raspunsurile mele

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1. Ce-i cu social media asta ?Este o moda ? E Fb nu ? Aaaa, nu, bloggarii aia nu ?E ceva de tineri nu ?Ce este social media ?

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Social media este noulAdvertising pentru ca este noul Consumator.

Page 5: Social Media Summer Camp 2015 - Mugur Patrascu

14 17 20 23 26 29 32 35 38 41 44 47 50 53 56 59 620

100000

200000

300000

All Population Urban Urban Internet Users Facebook Users UrbanUrban Smartphone Users TV Urban User >1H

Time Spent On Mediums

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Oamenii nu mai cred in advertising, cred in oameni.Prin social media, brandurile vor sa fie oameni.

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Content (stand)Dialog

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2. Da la ce ma ajuta ?Stii ca am de vandut cardul asta ? Am facut site, Google, spot, print…Cum il vand mai sus ?Vedem imediat rezultate, nu ?

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Te ajuta la totNotorietate

Asocieri de brandVanzari – Accesarea brandului

SuportFeedback

Mobil

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3. Da nu ma risc sa ma ia la misto ?N-ai vazut ce injuraturi si-au luat aia ?Nu e chiar cel mai tare produs de pe piataNu o sa reusesc sa trec niciodata de legalBTW – cum controlam ce scriu aia ?

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4. Ce trebuie sa fac ?Ia-ma pe pasiAcum facem strategie si pentru asta ?Ce sunt eu in social media ?O faci tu, nu mi-o dai mie nu, ca n-am oameni ?Totul e on-line nu ?Pai nu pot sa fiu asa…Vreau si eu cu bloggari, sa scrie. Nu vreau cu bloggeri.

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5. Cat costa ?Sper ca putin pentru ca nu am buget si pentru asta.O bagam pe bugetul de PR, ca oricum ajunge pe la ei.

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Un decalog de Social Media

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1. You Have To Do It

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2. Don’t do it unless you are ready

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3. Don’t expect miraclesYou’re not that good

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4. Experiment, experiment, experiment.

Learn, learn, learn.

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5. Find and keep your ground and SM role

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6. Find and keep your ground and SM role

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7. Make it wonderland

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7. Invest. Ask nothing.

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8. Have fun

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9. Professionalize andintegrate

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10. Change you business

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Multumesc