This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Clients &
Agencies
Mugur Patrascu
Worked in 5 agenciesOwn two
The Good
An agency is a potential. An amplifier.It needs fuel.
This relations works in sync
The creativity has nothing to do with randomly chasing ideas.
The Creativity comes from order, structure and guts.
There is nothing more beautiful than a strong client. In control, open and visionary.
The Bad
1. Money & People
We work in scarcity.You differentiate through money.
We don’t train people
They all train in situ. Training people waste 50% of our time. And money.
We’ve replaced brain power with man power.
Two layers of people: veterans and noobs
2. Changed Horizon
We are looking for the next campaign and not for the next two years.
Everything is tomorrow but without the benefit of focus, direction and decision
3. Changed Roles
We trained to be your counselor. Your inspiration and second opinion.
We end up implementing in the shortest time and the cheapest.