Social Media Strategy - Wego Indonesia

Wego Indonesia,Social Media Strategy

PRESENTED BY / ACHMAD ALKATIRI

Call me Mad.Community Manager Wego Indonesia

Tweeting on: @madalkatiri

ABOUT ME

To present about the social media strategy Wego.com in Indonesia.

MISSION

To make you want to visit my country, Indonesia. No, not for business. For

pleasure.

MISSION

BACKGROUND

Wego.com is a travel metasearch company. Help users to find the best flight & hotel in

1-click.

BACKGROUND

Over the past year, Wego has expanded with over 50 country sites, one of those is

Indonesia.

BACKGROUND

Put dedicated local team to help our users to save time, pay less, travel more.

BACKGROUND

We want to do something more in Indonesia, for Indonesian travellers: help them know

more about their beautiful country.

BACKGROUND

Indonesia isn’t just Bali.

THE SPARK

We want to create community. Not audience.

THE SPARK

Local message. Local content.

THE PLAN AND IMPLEMENTATION

2 Community Managers and 4 Writers. With deep passion for travel. And live with Social

Media.

THE PLAN AND IMPLEMENTATION

Together the team created engagingsocial media campaigns.

THE PROOF AND RESULTS

Video here

THE LATEST NUMBERS

277k fans (September 2011: 21k)

60k talking about us

10k followers>300 new followers per

week>150 retweets received per

week>100 mentions per week

CLOSING STATEMENT

Visit Indonesia soon. Use wego.com!

TERIMA KASIHPRESENTED BY / Achmad Alkatiri

EMAIL: [email protected]: +62 813 4300 0202FB: facebook.com/mad.alkatiriTWITTER: @madalkatiri