Social Media Strategy October 2014
Social Media Strategy Presentation October 20, 2014
Jun 20, 2015
Communications Officer Bruce Nugent provided an update on the Lakehead Public Schools Social Media Strategy at the annual Parent Involvement Committee School Council Kick Off event on October 20, 2014. Judy Roche and Lee Ann Luby of the Vance Chapman Public School Council also spoke about how their school council communicates to parents through social media.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Social Media Strategy
October 2014
Social Media Strategy
Social Media Strategy 2014
Social Media - a Communications Revolution?
Social Media Strategy
Social Media Strategy 2014
Social Media – or Communications Evolution?
Canadian Social Media Statistics• Majority of online Canadians
now use online social networking sites, with a large portion doing so daily.
• 62% have ever visited or browsed an online social network, up from 51% in 2010.
• 30% visit site at least once a day, up from 19% in 2010.
Source:The Ipsos Canadian interctive Reid Report 2012 Fact Guide
Social Media Strategy 2014
Canadian Social Media Statistics• 41% describe themselves as communicating
more with people online than offline.
• 31% consider themselves active users, posting and replying to others’ posts.
• 44% of social networking Canadians check their profile first thing in the morning, 43% find out about news and current events, and 42% consider it an important part of their social life.
Source:The Ipsos Canadian interctive Reid Report 2012 Fact Guide
Social Media Strategy 2014
Social Media Strategy
Social Media Strategy 2014
• Media landscape changing locally, nationally, and internationally
• Numerous surveys (media consumption and Kindergarten) and anecdotal reports indicate a shift from traditional to social media
• Imperative for communicating to target audience.
1
Social Media Strategy
Social Media Strategy 2014
• Social media not entirely new to Lakehead Public Schools – on Twitter since 2011 with over 1600 followers
• Twitter extremely effective for sharing and gathering information
• YouTube has also been initiated• Time has come to expand social
media presence
2
Social Media Strategy
Social Media Strategy 2014
• Through tendering process we hired the Centre of Excellence for Public Sector Marketing (CEPSM) to develop a Strategic Social Media Engagement Plan.
• Consultant visited us here in Thunder Bay five times to work on the plan.
3
Social Media Strategy
Social Media Strategy 2014
• Process included– Document and social media review– Stakeholder interviews with Trustees,
Senior Administration, Parents, Principals, and IT staff
– Report of interviews, analytics, and SWOT of current website and social media usage
– Training for social media platforms and monitoring, evaluating, and measuring
– Final report with 28 recommendations
4
Social Media Strategy
Social Media Strategy 2014
• 28 Key Recommendations– Twitter http://www.twitter.com/LakeheadSchools – Facebook
https://www.facebook.com/LakeheadSchools– Slideshare
http://www.slideshare.net/LakeheadSchools– YouTube
https://www.youtube.com/LakeheadSchools– LinkedIn http://tinyurl.com/m9nzfh2– Google+ Stage 2– Instagram Stage 2
5
Social Media Strategy
Social Media Strategy 2014
• More Key Recommendations– Designate social media manager– Develop social media engagement guidelines for staff– Create a hashtag for Lakehead Public Schools - #LPStb– Create a central content bank (i.e., dropbox)– Monitor using Google Analytics and other free
monitoring tools– Create a terms of use
https://www.facebook.com/LakeheadSchools?sk=info– Create short and concise videos on FAQs– Provide an option for stakeholders to receive text
messages
6
Immediate Next Steps
• Continue to monitor using Google Analytics and other free monitoring tools
• Work with schools to develop social media platforms
• Begin review of website with staff and consultant– Website was monitored for 51 days in
January/February 2014– 27,310 visits– Staff link accounts for 50% of all home page
direct links– 20% of visits come on mobile and tablets
Social Media Strategy 2014
Website Review
• Mobile and tablet visitors likely to “bounce” – indicates that site needs mobile optimization
• Site will be of “responsive design”• Site design will incorporate social media• It will address issues through analytics and
feedback• Currently in development phase and will involve
parents for feedback before going live
Social Media Strategy 2014
Social Media Best Practices
Social Media Strategy 2014
Social Media Best Practices
Social Media Strategy 2014
Vance Chapman School Council
• School Council Facebook Page set up for over a year
• Mandate to help with communications• Continue to use traditional methods like
newsletters• Post interesting topics of interest to parents
– Minutes of meeting– School events– Community events
• Would like more “Likes”• Looking at Twitter or other social media platforms
to engage parentsSocial Media Strategy 2014
Social Media Strategy 2014
https://www.facebook.com/VanceChapmanPS?fref=pb&hc_location=profile_browser
Social Media Strategy
Questions?
Related Documents
