Social Media Solutions for Travel

Bruce [email protected]@brucemartin

Social Media Solutions for TravelThe latest trends and hottest tips to benefit your business

These slides are from an original presentation by Bruce Martin at Arabian Travel Market, Dubai, May 2015

Ginger Juice Social Media…Some of our clients…

Visit www.gingerjuice.co.uk for a full list & case studies

Making Social Media Work for YouWhy is social media important?Where should we be posting? What should we say?When should we say it?How do we get noticed?Who knows what’s coming next?!

is social media important?

Slide viaWe Are Social

Slide viaWe Are Social

© Ginger Juice 2015

Social media can spark interestat the start of the customer journey and remove doubtat the end – Bruce Martin 2015

WHERE?should you post?

Audience Advertising Web Traffic eCommerce

is great because…

WHAT?should you post?

No-one likes Cold Calls or Spam

so avoid promotional posts

Facebook said this in November 2014

People told us they wanted to see more stories from friends and Pages they care about, and lesspromotional content.

What should you do?•Be helpful & informative

•Be generous (share some ‘secret sauce’)

•Be fun

•Be responsive

•Be passionate

•Be human

Think MobileThis video was featured in the live presentationhttps://www.youtube.com/watch?v=jdpQir1sqiQ

Slide viaWe Are Social

of social media time is spent on mobile devices

Digital Marketing Magazine 2015

60%

Create ’Scroll Stoppers’

Scroll Stoppers: Images

Blog posts with images receive 94% more views

Facebook posts with an image get 100% more shares

Tweets with an image get 28% more retweets

Buffer 2015

The power of the online image! >

Scroll Stoppers

•Mobile friendly

•Use great images

•Avoid long text

•Be clear

• Free

• Easy to use

• Huge range of $1 images

Great Graphics With Canva

www.canva.com

TIMING

When to post?•Post when your customers are online

- not when it suits you

• late afternoons, evenings, weekends- not mornings

•Schedule your posts < try “BufferApp”

When Travel Gossip’s 6,000+ Twitter followers are online …

Post times of a leading travel supplier in 2014 …

• Facebook has changed

• Only 5%-10% of your fansmight see your posts

• Build a relevant audience

• Don’t be ‘busy fools’

• Post less, but post smart

• Boost important or good posts

Micro Advertising

• Delivers Facebook newsfeed posts to only your email database

• Great for event marketing & engaging warm leads

Custom Audiences

Retargeting

© Ginger Juice 2015

Boost Posts Superb value!

Twitter Competitions

• Our competition for Motel One was a huge success

• £200 outlay

• 217,000 real impressions

• 5,000+ tweet engagements

Contact us on [email protected] see how we can bring similar results to your business!

HOT Twitter tip: Cards8,000+ impressions for £0.00 – seriously! Ask us how

Who knows the future?

EmergingTrends inSocial Media

Social TV

• Event coverage• Product launches• Q&A• Exclusive access• Live travel viewpoints

Video Power

NZ Dronie video:https://www.youtube.com/watch?v=DdPmc0RflHo

Social Advertising

$23 billion in 2015

In-Social PurchasesBuy Buttons For Travel?

• Flights• Hotels• Insurance• Tours• Food

Platforms MatureSnapchat100 million monthly active users400 million snaps sent per day

Snapchat Discover - a “storytelling format that puts the narrative first”.

Platforms MatureInstagram300 million monthly active users1 billion ‘likes’ per day

Disney 1.6mAustralia 1.3mDubai 830kEmirates: 456k

Mexico 7kKuoni 2kRezidor 1.7kIHG 0.5k

Advertising coming soon!

• MTS Internet Baby video: https://youtu.be/rg37kafMsWk

Why social media?Where should we be posting? What should we say?When should we say it?How do we get noticed?Who knows the future?

Bruce [email protected]@brucemartin@gingerjuice

Thank You!