Social Media Set Up

Social Media Set Up

Contents

Goals & Objectives

Website

Facebook

Twitter

Foursquare

Blogging

Social Networking Plans

Blogger VS Posterous

Active listening is required if the brand is to truly be part of the market conversations, being part of the conversation provides valuable insight and critical feedback. Without active listening, and appropriate responses, the brand is still operating in the pre-social media world of mass communication.

Goals & Objectives

• To drive fans to Social pages (mainly Facebook Page)

• Increase click through’s to main site• Increase customer engagement

• Increase your business social reach• Increase number of bloggers and blogs

featuring and linking back to your company• Build a customer database through offers

and promotions

Website

• The basics to building a brand

• Who is your target market

• What do you want your brand to say

• How do you create an online presences

• Where is your niche

• Where do you find your ideal customer

• How do you engage customers

• What platforms suit your product or service best

• Using Facebook to our advantage –

• Latest stats say Facebook currently has 400million registered users

• The key to engaging your customers is to understand what they want from you.

• Your posts are the key, they have to be relevant, frequent and news or views your customer wants to be part of.

• Using events both business is a great way to create connections

• Use your Facebook page to create links to your blog, homepage and other branding platforms.

• Post comments and link backs to Twitter account.

• Twitter works on a slightly different level to Facebook

• Twitter is a real time update, Facebook is an event statement or message

• Twit Pic is a great tool for snap shots of what is happening right now its a live instant feed that gives consumers and clients a greater insight into how your brand works.

• It is all about interaction and constant updates • #tags / @mentions / following your followers and sharing common interests

• Once a following has been gained let them know what’s happening and share related news and goings on.

• Example tweet or re-tweet – news related to either your personal interests that mirror that of your brand or industry news that is relevant to you followers

• Four Square and Twitter work on much the same level

• FS is a location based geo-locating platform• It tags you where ever you are when you log in • This means any place that has followers where you log in @0301consulting will

be on show to them.

• Example @Starbucks has 50,000 followers, @0301Consulting has 10,000 followers @brad_0301 has 1000

• @brad_0301 checks in @Starbucks enjoying a coffee with @0301consulting • @brad_0301 link has now been tweeted and Facebook updated to 61,000

followers • This is a perfect brand exposure tool

Blogging

• The purpose of blogging is two fold

• 1 ) It is a community extension of your website • 2) You can use it to either archive all your

adventures or become an authority in your field.

• Ideally you would use yours for both

• It is recommended that you should update your blog on a regular level, this means once you have established a following, fans look forward to your posts.

• Make sure once posted you share your blog on all your social platforms.

- One of the easiest blogging platforms is blogger or Posterous

www.mirrorcheck.com

www.cafefashionista.blogspot.com

www.fashiondaydreams.com