Social Media Productivity

Social Media ProductivityMake an impact online;

have a life offline

Mark TosczakConvergeSouth • Oct. 12, 2012

MarkTzk.com@marktzk

What we’ll cover today What does social media productivity

mean?

Key social media activities

You can be too efficient!

Hacks, tools and resources + audience participation!

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What’s Social Media Productivity?

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Not this!

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Or this

http://www.flickr.com/photos/boboroshi/381406394/

Social media productivity is about maximizing the results

you get from your social media time and energy.

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5 social media activities

1. Planning & strategy 2. Content creation3. Content curation4. Engagement5. Measurement

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1. Planning & Strategy

STEP 1: Figure out your strategy!

Goals -> Strategy -> Tactics

STEP 2: Plan to carry out your strategy!Tactics -> Monthly, weekly and

daily action steps

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5 social media activities

1. Planning & strategy 2. Content creation3. Content curation4. Engagement5. Measurement

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Content Creation

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1. Bank content ahead of time, schedule it

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2. Break content creation into stages

http://www.flickr.com/photos/lac-bac/4679195538/

1. Brainstorming2. Outlining and researching3. Writing sh*tty first drafts4. Editing and polishing5. Scheduling to publish

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Ex. Writing blog posts.

Content Creation3. Make it a ....

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http://www.flickr.com/photos/soo/4901237862/

5 social media activities

1. Planning & strategy 2. Content creation3. Content curation4. Engagement5. Measurement

MarkTzk.com@marktzk

Content Curation(third party content or your own)

1. Let content come to you

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Content Curation2. Review it regularly, autoschedule

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http://www.flickr.com/photos/patrick_nouhailler/7120919645/

Content Curation

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Just don’t get too far ahead.

5 social media activities

1. Planning & strategy 2. Content creation3. Content curation4. Engagement5. Measurement

MarkTzk.com@marktzk

Engagement

FOCUSMarkTzk.com@marktzk

Engagement

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Engagement

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5 social media activities

1. Planning & strategy 2. Content creation3. Content curation4. Engagement5. Measurement

MarkTzk.com@marktzk

Measurement

1. Know what you need to measure (KISS).

2. Don’t look at your stats everyday.

3. Schedule periodic reviews.

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A warning ...

• Don’t be too efficient– Separate personal and business social media

accounts as much as possible– Don’t forget to spellcheck– Think before you tweet/comment/whatever

• Slowing down can be more productive sometimes

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Hacks, Tools & Resources

1. Dashboards Hootsuite, Tweetdeck, SocialOomph, etc., etc. Some are better at some things than other – it’s OK to

use more than one if you have distinct uses or want to separate accounts

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Hacks, Tools & Resources

2. Checklists– Don’t reinvent the wheel or rely on your memory– If you don’t have them, start creating them. – Useful when delgating.– Ex. A checklist for publishing a blog post (what to

do after it’s published, etc.)

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Hacks, Tools & Resources

3. Automation Built into lots of social media dashboards, content

management software Roll your own with IFTTT (ifttt.com) Email filters – don’t let everything get to your inbox

(built into Outlook, Gmail and most other email programs)

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Hacks, Tools & Resources

4. Search Don’t spend a lot of time browsing for information

when you can search for it Ex. Set up alerts/feeds/emails so relevant content

comes to you Ex. Use browser’s search within a page Ex. Google’s or Bing’s “site:linkedin.com” Ex. Search functions within social media sites

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Audience Participation!

• What are your best social media productivity hacks, tips and resources?

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Mark Tosczak

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http://www.linkedin.com/in/marktosczak

RLF Communications (rlfcommunications.com)

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