Social Media Presentation for United Way Tulsa Panel

CHERYL LAWSON

Founder, Social Media

Tulsa#SMTULSA

@partyaficionado

Identifying and selecting the right

social media channels for your

organization

Facebook

● 1.04 billion daily active

users on @ Dec. 2015

● 934 million mobile daily

active users on average

● 1.59 billion monthly

active users

via Facebook for December 2015

Instagram

● 400M+ Monthly Actives

● 75%+ Outside The U.S.

● 40B+ Photos Shared

● 3.5B Likes Daily

● 80M + Average Photos Per Day

via Instagram

Snapchat

● Snapchat is the best way to reach 13 to 34 year-olds.

● More than 60% of U.S.13 to 34 year-old smartphone users are Snapchatters.

Source: Snapchat internal data

Snapchat

● 7+ Billion video views

every day on Snapchat.

● Over 100 Million daily active Snapchatters and growing.

Source: Snapchat internal data

Twitter

● 320M Monthly active users

● 1B Unique visits monthly to

sites with embedded Tweets

● 80% Active users on mobile

via Twitter

Youtube

● YouTube has over a

billion users — almost one-third of all people on the Internet

● YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.via youtube

Youtube

● The number of hours people

spend watching videos (aka watch time) on YouTube is up 60% y/y, the fastest growth we've seen in 2 years.

● The number of people watching YouTube per day is up 40% y/y since March 2014.via youtube

LIVE VIDEO STREAMING

Facebook LivePeriscope

Selecting, developing, managing and

sharing content effectively

@ Your Content

● Blog ● Micro-blogging● Short form video● Long form video● Live video● White Papers● Events● Photos● Digital images

Tools and resources available to help you

manage social strategies and

content.

March 31-April 1@AloftTulsaDwntn

Register today SMTULSA.com