Social media planning, content and communication

Social Media Planning, Content & Communication

Connie CrosbyCrosby Group Consulting

@conniecrosbyToronto, ON

Centennial CollegeNovember 19, 2013

Social MediaPlanning Framework

Engagement

Strategy Development

The social mediaecosystem - the tools

conversationprism.com

Planning content

• Determine & research audience(s)

• Plan a range of interesting content

• Who will do what?

• Editorial calendar

• Keywords for SEO

Keyword Intelligence

by Ron JonesSybex, 2011

Personal reputation

• brandyourself.com

• reputation.comContributions from the class.

Check these out!

Risks & Policy

Mitigating risks• Start small and add

• Gradually incorporate into workflow

• Set and post a policy for comments on your social media sites in advance

• Monitor comments

• Consider in advance who will respond to various types of comments and how - e.g. what about during a crisis?

• Do read the terms of service for social media sites

Social Media Guidelines Checklisthttp://www.charleneli.com/resources/social-media-policies-

directory/

socialmedia.policytool.net

Want more on the Social Media Framework?

Social Media Planning for Organizations• online as part of Social Media Engagement

Certificate• at iSchool Institute, University of Toronto• https://institute.ischool.utoronto.ca/certificates/

social-media-engagement-certificate

PodCamp Toronto podcamptoronto.com

Effective Blogging for Librariesby Connie CrosbyThe Tech Set series,Neal-Schuman Publishinghttp://www.neal-schuman.com/ebl

Available in Canada via the OLA Storewww.accessola.com/olastore/

Connie CrosbyCrosby Group Consulting

http://[email protected]

@conniecrosby@crosbygroup416-919-6719

Thank you!