Amy Wood Live From The Anchor Desk: Engaging Your Audience
Social Media Panel M G
Jun 22, 2015
How I'm using social media to engage the audience. Slide presentation given to our Media General corporate marketing team.
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Amy WoodLive From The Anchor Desk: Engaging Your Audience
6500
7500
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100,000 plus hits
Create a following
Host Live Chat room during broadcast
Create an interactive home
Blog on timely useful topics
Live streaming and 12 sec video updates
Webcam Interviews
Create Blog Polls
Live Blog special events/TSRs
Use social commenting systems
Social commenting feeds the web
Social commenting handshake
Feature interaction on TV
Big Stories - Huge Opportunity
Reliable updates create loyalty
Personal filter - “News Concierge”
Return on Investment
Focus on Listening and Serving
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