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Using Social Media to Enhance Your Winery Visit A #CountyTerroir Discussion With Paul Battilana, Liz Lacey, Sherry Martin & Shawn McCormick
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County Terroir Social Media Panel Presentation

May 09, 2015

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Shawn McCormick
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Page 1: County Terroir Social Media Panel Presentation

Using Social Media to Enhance Your Winery Visit

A #CountyTerroir Discussion With Paul Battilana, Liz Lacey, Sherry Martin & Shawn McCormick

Page 2: County Terroir Social Media Panel Presentation

Panel Members

Page 3: County Terroir Social Media Panel Presentation

Paul Battilana Winemaker

Casa Dea Estate Winery@PECWinemaker

Page 4: County Terroir Social Media Panel Presentation

Liz LaceyRetail & Sales & Social Media Mgr.

Lacey Estates Winery@LaceyEstates804

Page 5: County Terroir Social Media Panel Presentation

Sherry MartinDirector of Marketing

Karlo Estate @KarloEstates

Page 6: County Terroir Social Media Panel Presentation

Shawn McCormickON Wine “Enabler”UncorkOntario.com@UncorkOntario

Page 7: County Terroir Social Media Panel Presentation
Page 8: County Terroir Social Media Panel Presentation

Why Twitter?

Page 9: County Terroir Social Media Panel Presentation

Ontario Wineries on Twitter

Ontario WineriesNOT on Twitter

Why Twitter?

Page 10: County Terroir Social Media Panel Presentation

Why Facebook?

Page 11: County Terroir Social Media Panel Presentation

Why Facebook?

Page 12: County Terroir Social Media Panel Presentation

Why Instagram?

Page 13: County Terroir Social Media Panel Presentation
Page 14: County Terroir Social Media Panel Presentation

What about Yelp? UrbanSpoon? TripAdvisor? Foursquare?

Page 15: County Terroir Social Media Panel Presentation

Planning Your Visit

Page 16: County Terroir Social Media Panel Presentation

The Day of Your Visit

Page 17: County Terroir Social Media Panel Presentation

Afterwards

Page 18: County Terroir Social Media Panel Presentation

#CountyTerroir

Page 19: County Terroir Social Media Panel Presentation

Satellite Events

Page 20: County Terroir Social Media Panel Presentation

Satellite Events

Casa Dea Estate Winery is offering a 10% discount on lunch when you show your terroir tickets

Page 21: County Terroir Social Media Panel Presentation

Satellite Events

Casa Dea Estate Winery is offering a 10% discount on lunch when you show your terroir tickets

Lacey estates will be pairing their wine with Handmade Chocolate Truffles as well as doing cheese pairings

Page 22: County Terroir Social Media Panel Presentation

Satellite Events

Casa Dea Estate Winery is offering a 10% discount on lunch when you show your terroir tickets

Lacey estates will be pairing their wine with Handmade Chocolate Truffles as well as doing cheese pairings

Karlo Estates will be hosting a Terroir Tweetup. Meet other wine loving tweeters, facebookers, instagrammers & bloggers for a final glass of wine with food pairings while Robert Keyes plays classic rock & jazz..

Page 23: County Terroir Social Media Panel Presentation

as you open new bottles and relive your time in the County

THANK YOU!

Page 24: County Terroir Social Media Panel Presentation

as you open new bottles and relive your time in the County