Social Media Marketing Strategy

JayaaCoach and MentorSocial Media Marketinghttp://askjayaa.blogspot.com

an SMM action plan

How to Implement SMHow to Implement SM

Action Plan

Discover

Business Objectives of SMM investmentStakeholders

Community Analysis

Channel AnalysisCampaign analysisCompetitor analysisTarget Audience Analysis

A. Channel AnalysisA. Channel Analysis

Which channels are currently being usedDo they serve the SM needs of brand and the audienceResources in place to support the channel

B. Campaign Analysis

How did the campaign startWhat was the social spread/Strong points/weak points of the existing campaignsLinksShort-term long term benefitsHow the SEO support the campaign, how the campaign improve the SEOHow the campaign is supported by other marketing channels such as emails, ads, PR etc.

C. Competitor Analysis

Who are they?How many are there? What are they doing in social space?Is there any visible brand differentiation in the social space?What are the opportunities? How is there positioning?How can we fill in the gaps?

D. Audience Analysis

Who is the audienceWhat is their expectations from the brandWhere do they go-networks are they onWhich medium is preferredHow do they behave

Goal

Listen and PrepareEngageExcite

Engagement Plan

Content StrategyChannel StrategyCampaign Strategy

A. Content Strategy

What- kind of content and its frequency on various channels-videos, blogs, Q&A, PR info and others, to announce the program, offer, tie ups. Who- is going to do this, are they fast, what is the editorial calendar for the next few monthsHow- would anyone find the content and spread the content (share button in FB)

B. Channel Strategy

C. Campaign Strategy

Design campaigns for – audiences– Events– Products– Specific to a platform (e.g more FB fans)

TV /banner ads/ FB engagement ads/PR adsWhether – An existing ad/PR campaign be replicated and supported by

SM– SM be supported by ad– An ad/PR team does something that a social can support

simultaneously

Metrics and Measuring ROI

Measure what? FB fans, unique visitors, back links etc.What tactics do we use? Eg. Different tools give different results and their cost too vary. Pricing depends on– Overall Project Map– How much of Content to be created– Frequency of content updates– Type of Social Media Optimization– Frequency of channel updates– Cost of analytics and man hours

Orientation

Acquire resourcesTrain the teamProvide ongoing support

JayaaCoach and MentorSocial Media Marketinghttp://askjayaa.blogspot.com

Thank YouThank You