social Social Media Marketing Best Practices - For You, Your Product and Business Sudha Jamthe @sujamthe Blog: coolastory.com For SD Forum Marketing SIG 4.13 2009 Sudha Jamthe, [email protected] @sujamthe
Social Media Marketing For You, Your Product And Your Business
Jan 11, 2015
Talk by Sudha Jamthe to SD Forum Marketing SIG about social media marekting how it is changing marketing roles and function. Discussion about using Social Media for A/B testing, campaigns, pr, marcom, adding social to products, market research.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
social
Social Media Marketing Best Practices - For You, Your Product and Business
Sudha Jamthe @sujamtheBlog: coolastory.com
For SD Forum Marketing SIG 4.13 2009
Sudha Jamthe, [email protected] @sujamthe
Topic – Speaker Background and What to Expect
2
Platform Play is the Tectonic Plate making Social Sweet for marketers
3
Customer Conversation
s
Customer Always Converse
4
In Old Model Customer was
different to each marketing
job function
With Social Media the customer is one Identity - same facebook or twitter or Linkedin User.
Changing Marketing Jobs
5
A/B testing Using Twitter and Facebook
• Real Time access to user response to messages, different time of day etc.• Discussion on accuracy of sample Set• Facebook Social Ads allows picking exact demographics of
users• Used Hootsuite to track ow.ly urls for different messages on
twitter.
6
Brand Manager Tracking using Twitter Search RSS feed
• @Bofa_help twitter personal story • Starbucks Campaign and my video evoked user discussions on Facebook• Discussion about managing conversation volume and keeping it relevant to brand conversations.
7
Define your Social Media Mix in your Marketing Mix
Social Media Metrics – Campaigns, PR baselines and Tracking (using SM2 tool)
9
10
For Product Manager - Adding Social To Your Product
RSS Feeds
Build Social Features
In Product
Integration with Other
Social APIs
11
Adding Social Features to Products- Social Friends, Discovery Feeds done differently in two companies same space
Vs
12
Adding Social APIs Integration for Channel/Distribution
Role of you as Employee on Social Media
• Tracking employees in social media using social media metrics tools• Issues of performance in customer conversations• Who owns your followers once you leave a job?– E.g @natalieatdell moved to natalieatpetco
13
What Social Means for YOU!!!
• It is a huge opportunity• Bring your experience, passion and questions and shape it to
build it out to what you want it to be• Be a part of the new social media job and create opportunities
to enhance your business and your career.
14
Create your social footprint and take charge of your careers now!!!
15
Related Documents
