Social Media Marketing 6 steps plan

6 Steps to Activate a Social Media Marketing Plan

by Tim Nicholas [ trading as marketingbytes ]

THE SOCIAL MEDIA MARKETING PLAN

The key outcome of this process is an editorial Calendar to determine what is being posted, when, where, and for which audience.

This presentation describes the planning process in 6 steps – each requiring 2 key questions to be answered.

A social media marketing plan has numerous elements that must be agreed before an organisation activates a social media strategy.

Without this critical element locked in, a social media strategy can quickly lose value and relevance.

The 6 Steps

CALENDAR

MEASUREMENT

Step 1

a. Messages – what can your organisation say or show that will interest your audiences?

b. Creative – which formats will appeal to your audiences?

Step 2

a. Audience – who are you talking to (1st and 2nd degree connections)?

b. Connections – how many fans and followers can we achieve?

Step 3

a. Owned – which social media platforms are best for your organisation?

b. 3rd Party – what other organisations should you connect and engage with?

Step 4

CALENDAR

a. Frequency –when & how often should you post new content?

b. Activities – what events & other activities can be promoted? Note: an editorial Calendar does not cater for spontaneous and/or reactive posts to engage with other social media accounts. To ensure a degree of interaction, plan for curating, commenting and sharing content from 3rd parties.

Step 5a. Tools – what platform to schedule posts and track

conversations/topics?

b. Interaction – how do you curate and engage with other people’s content?

Step 6

MEASUREMENT

a. Listening – what is best tool to monitor live conversations?

b. Reporting – what data do I need to measure and report against objectives?

Need help with social media?

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