Social Media Marketing: Steps To Success

SOCIAL MEDIA MARKETING:

STEPS TO SUCCESS

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Jeff DeHaven - Digital Marketing DirectorSOCIAL MEDIA

bluethumbdigital.com

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A LITTLE ABOUT ME. . .

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ADDICTED TO. . .

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• Calculate platform deployment

• Relevant strategic adjustments

• Engage your audience

• How to improve your reach

• “Hug Your Haters”

• Tools & Resources

• Q&A session

OUR TALK

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• What are your goals?

• What you can truly manage?

• Where you’re seeing interaction?

• What your budget allows?

• Ability to produce high quality content!

EVALUATE PLATFORMS

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SOCIAL USE PER AGE

SOURCE: 2014 Edison Research and Triton Digital

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PLATFORM USE BY AGE

SOURCE: Statistica, Q3 2014

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STOP TEXT ONLY POST

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YOUR SOCIAL REACH

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WHAT DOES THIS MEAN?

• You’ll have to budget for ads or leave FB

• Use: facebook.com/powereditor

• Quit begging for “LIKES”

• Friends & family are actually hurting

• Gotta be all in!

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SET UP POWER EDITOR

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VISUAL MESSAGE

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ATTENTION SPAN TODAY

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HOW TO GRAB ATTENTION

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HOW TO GRAB ATTENTION

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HELPFUL TIPS

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CREATIVE IMAGERY

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ANNOUCEMENTS

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TEASERS

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THEN & NOW

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UPDATE WEBSITE

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SOLUTION

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TAGGING

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HASHTAGS

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FACEBOOK OFFERS

• 727 page fans

• Over 286 shares

• Over 1,792 claims

• TOTAL REACH: 73,248

• One-time fee of $60 dollars

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CREATE CAMPAIGNS

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MAKE A BIG DEAL

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• Haters are not the problem, ignoring them is

• Answering complaints increases customer advocacy

• Answering all complaints provides extraordinary customer insights

• By 2020, customer experience will overtake price as the key differences

HUG YOUR HATERS

SOURCE: Edison Research, Jay Baer, Walker

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HATERS ALLOW YOU TO...

SOURCE: Edison Research, Jay Baer, Discover

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HATERS ALLOW YOU TO...

SOURCE: Edison Research, Jay Baer, Discover

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• Ignoring complaints throws gas on a fire you created

• Onstage & Offstage

• Expectation of a response

• Answers | Audience

HUG YOUR HATERS

SOURCE: Edison Research, Jay Baer, Walker

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TURN HATE INTO HELP

SOURCE: Edison Research and Jay Baer

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• mashable.com

• socialmediaexaminar.com

• AllTwitter.com | AllFacebook.com

• socialmediatoday.com

• Social Media Examiner Show

• Michael Hyatt Podcast

• jonloomer.com

• #jaytoday

• geofeedia.com

• Social Media Association of Michigan Facebook Group

RESOURCES

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UPCOMING EVENTS

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UPCOMING CONFERENCE

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QUESTIONS?

Jeff DeHaven

[email protected]

bluethumbdigital.com

989.430.3009

facebook.com/jeffdehaven

@jeffdehaven

REACH ME ANYTIME!