SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETINGVietseo.vn 30/09/2011

Share versionPls Pls become VIETSEO PRO member forfor

Full version (41 pages)Full version (41 pages)

In general• SM : Social Media

• SMM : Social Media Marketing

• SMO : Social Media Optimization

• SMM = SMO + SM ads

Social media types (Over 20)

• Social Networking : Facebook, Zing.Me

• Social News : Linkhay, Newsvine, Digg

• Social Measuring : Technorati, BlogPulse

• Microblogging : Twitter

• Blogs : Opera, Yahoo+, Blogspot, WP

• Social Bookmarking : Diggo, Delicious

• Social Q&A : Google, Yahoo answer, VG

Social media types• Video Sharing : Youtube, Viadeo, Vimeo

• Photo Sharing : Picasa, Flickr

• Social Search : Google vertical search

• Professional Networks : Calavat, Hoclamgiau

• Niche Communities : Vinametal, Tinhte, Phuot

• Forum / Group

• Blogging Communities

Social media types• Document shares : Slideshare.net

• Social knowledge : Wiki

• Social job : Linkedin, Freelancer

• Social shop : Vatgia, ebay, amazon…

• Social reviews/ advice : Aha, Virtual tourist, Lonelyplanet, Tripadvisor

• Social lens : Squidoo

• Social study / Online learning, violet, Go.vn

Social media types• Social map : Wikimap, GGmap, diadiem

• Social Group on : Muachung, nhommua

• Social chat : Yahoo chatgroup, Bebo, Paltalk

• Social Game : Zing, VTC…

• Social music : Nhaccuatui

• Social bid : Money bid game

• Social health

• Social application/widget : Apple store

SMM targets and measure for SME

SMM other targets• Employee management (Guideline, rule)

• Employee motivation (Group, share, game, friendship)

• Recruitment (Head hunter)

Social Media marketing ways• Buzz marketing Brand : Display ads, News, photos, Make

Profile, Fanpage, Channel, Place content, Post, share, follow, comment, like, plus, tweet, status, mapping, CRM.

Audients : See, read, download, vote, like, click, join, check in, bookmark, play, action , comment, become fan, follow, pay attention , (Engagement, consider, buying, booking)

Social Media marketing ways• Make playing (Application, game,

experiences content)• Viral marketing Brand : Make creative content/campaign +

buzz marketingAudients : As buzz + SEND, SHARE,

Recommend , tweet, copy, post, edit, re used, chat, talk, write to Mass media

Reveal (Secrets, Unlock, explore, experiences)

• Game flow <>Integrated marketing

- (Multi channels: SEM, offline marketing, Digital ways…)

- Multi Social media types : Text, game, Video, voice, photos

- Multi content (Game show, Contest, Experiences, Fan motivating…)

- Influencer / SM PR

• Engaging : Quiz, Gifting, Reviews, Scoring,

SMM simple plan

Viral flow

1. Viral content + Creative+ Trust+ Helpful+ Strange+ Unique+ Celebs+ Benefit

2. Viral Marketing Checklist• Make it Easy to Find and Access • Avoid creating private content behind account logins • Common private areas: Facebook, Google Groups, email

inboxes • Selectively share your content in existing in relevant places and

networks • Make it Easy to Share • Social sharing tools: • ShareThis: sharethis.com • NEW - Google + 1: • Facebook sharing plugins: • Like/ Recommend button:

developers.facebook.com/docs/reference/plugins/like/ • Comments:

http://developers.facebook.com/docs/reference/plugins/comments/ • Create a friendly URL • Enable embedding and sharing options

• Encourage Sharing

• Motivate: contests, giveaways, discounts, status, recognition, influence, be understood

• Selectively make personal requests of influencers, leaders and champions

• Make it fun

• Say “thank you”

• Track and promote the sharing by others (remember your tags and hashtags)

3. Viral secrets

About Author

• TuanHa – http://about.me/tuanha• Facebook : http://facebook.com/vinalink• Twitter : http://www.twitter.com/vinalink• G+ : https://plus.google.com/100142064847360799012• Social media site : http://www.smm.vn• SEO site : http://www.seotop1google.com