SOCIAL MEDIA Learn the skills you need to take your business to a new level of customer satisfaction and discover more about your target audience than.

SOCIAL MEDIA

Learn the skills you need to take your business to a new level of customer satisfaction and discover more about your target audience than ever before.

USE ITWHILE YOU STILL CAN!

ContactDarrell Mott (JCH Communications)[email protected]

SUMMARYWHAT WILL YOU LEARN?Presentation Main Chapters

We will go over all the theoretical and practical elements so you get a full understanding of how social media works and how to use all of the feature available to achieve your business goals.

What social media actually is, more than just facebook and twitter and sharing photos from your last vacation.

CONCEPTSWhat are the most used platforms and what features you didn’t know because they were either too advanced or new.

PLATFORMS

Putting it altogether and getting full benefits for all your efforts. Day by day usage.

INTEGRATIONWhat tools you can use to ease your job in using these platforms and reducing costs and increasing effectiveness.

TOOLS

1 of 20ContactDarrell Mott (JCH Communications)[email protected]

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IT’S A COCKTAILPARTY!You Need To Work The Room

• Don’t Push, Pull!• Until now every marketing effort has

been about pushing your brand, social media is only about pull.

• Learn to listen! It’s Free!• Interact and create connections!

• Don’t expect immediate returns!• Be patient!• Never close too fast!• They already know what you do!


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BECOMETHE COMMUNITY!Be the host.

• Start the conversation• Get equity by owning the community• Don’t censor for immediate results• You must have thick skin.• Focus on building relationships first.


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CONTEXT ISGREATER THAN CONTENT!

• Research your customers!• Put things into context• Offer personalized bonuses• Keep track of results• Thank when thanked.


Context: The circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood and assessed.

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HELLO…YESTHIS IS THE CARING Dept.!

• Effort is underrated.• Keep track of the customer’s life events.• Answer each and every email.• Don’t filter on follower/like size.• Focus on relationships not sales.


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WHAT’S THE ROI?OF SOCIAL MEDIA!Your Return On Investment

• What’s the ROI of a good friendship?• What’s the ROI of spending time with your

parents?

• Not being quantifiable is a matter of time!• It doesn’t mean it’s not valuable!


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SOCIAL MEDIAMAIN PLATFORMSUK Traffic Stats

Facebook Twitter LinkedIn0

5

10

15

20

25

30

35

33

10 10

Million UsersAlmost 50% of the UK’s population has a facebook account out of which 56% males and 64% between 25 and 44.

Facebook

With the UK being the second twitter nation. And 1 in 350 visits to a UK site comes from Twitter.

Twitter

Doubling it’s users in just 18 months with most users in IT (over half a million), followed by Financial Services and Marketing.

LinkedIn


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FACEBOOKTHE SOCIAL NETWORK!The Mother Of All Networks

• Focus on retention• Mostly entertain, rarely sale!• Get instant trust by being connected!


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FACEBOOKTHE SOCIAL NETWORK!Metrics to Live By!

SOCIAL • Aim for 1% Interaction/Feedback Rate• Industry average is 0.1 – 0.6%• Only 3% to 7.5% of people see your daily

post!• Post Formulas: “Click like if…” • Photos based on interests “<photo of

pony> “Click Like if you love ponies!”

ADS• Use sponsored stories for 46% higher CTR• Include LIKE in ad• “Click Like if you love <interest>!”• “Do you love <interest>? Then Click Like

below now!”• Put Faces in Ads• Average CPF = $1.07 Each


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TWITTERNETWORK IN 140 or less…The Science of Twitter

FULLY SETUP YOUR ACCOUNT!• Fill in your Bio Field (and get 6 times more

followers);• Use words like founder, author, guru

anything that gives you authority.• Setup your link for more followers!• Picture will grant you 250% more followers


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TWITTERNETWORK IN 140 or less…The Science of Twitter

• As you follow people, they will tend to follow you back!

• Search for relevant keywords and then follow the people involved in the conversation

• Don’t be afraid to tweet too often!• Don’t talk about yourself too much.• Keep your tweets positive

• Tweet links to increase RT rates• Use bit.ly as a url shortener• The most retweetable word is “YOU”• Ask for retweets• Don’t be boring!• Average syllable per word is not relevant


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LINKEDINGROW BUSINESS

CONNECTIONSThe Complete Simple Formula

FULLY SETUP YOUR ACCOUNT!• Focus keywords on what you offer• Leverage groups – interact on others and

create your own• Remember you are on a website where

people are mostly BUSINESS-ORIENTED• Focus on JVs and partnerships!


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YOUTUBEDO YOU NEED VIDEO? Is there anything you can offer in video

format?

• Do keyword research using Google adwords keyword tool;

• Optimize your content for keywords with moderate amounts of searches

• How SEO for Video Works• If you want to beat Messi, don’t play

football!


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SHOULD YOU USE

photo

MORE SOCIAL-SHARING SITES?When is enough, enough?

Virtual pinboard. Organize, share and browse things.

UK Stats

200,000 Unique Visitors

25-34 – make up 42% of total users

56% of users are male

Main Interests: venture capital, blogging resources, crafts, design, web stats and analytics, seo & marketing, content management, public relations

Pinterest

photo

Google’s social network.

UK Stats

10th highest reach globally

>3 million monthly hits

But is that worth the effort?

Google+

photo

Social news website. Most influential link-sharing website

UK Stats

5.1% of all Reddit Views

112th most popular site in the UK

reddit


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SOCIAL MEDIATOOLKIT

Search.Twitter.com

Monitter.com

Google.com/Alerts

Facebook.com/Ads

Quantcast.com

Compete.com


Get leads, metrics and monitor your industry!

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SOCIAL MEDIATOOLKIT

Google.com/Analytics

Facebook Stats for Website

Facebook Insights (for Facebook Pages)

Bit.ly Stats (URL Shortener)


TrackingContent

ManagementHootsuite.com

Tweetdeck

SproutSocial

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INTEGRATE

Website

AS MUCH AS POSSIBLE!Meet your Amazing Team!

Use Facebook for Websites and learn more about the demographics of your visitors.

Facebook Login to remove login and registering head-aches. (Magestore)

Integrate with autoresponders and email services.

Know More About Visitors

Print

Redeem coupons on Facebook!

Promote your offline campaigns online as well to increase overall effectiveness.

Send a voucher after each new order that gets you a new connection.

Do More With Less

TV

Ask them to engage after a commercial to be able to follow-up in the future.

Continue building the relationship.

Reply to all!

Get Them To Take Action


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KEY ELEMENTSTAKEAWAY


Social Media

It’s NOT about YOU!

Relationships NOT Selling

Be Creative, Yet Create Structure!

Create Context!

Measure Everything

Integrate Efforts

CARE

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GET IN TOUCHCONTACT USGive us a visit for complete resource

link

Google Map

Contact:Darrell Mott (JCH Communications)[email protected]

In case you missed any resource or topic in the presentation feel free to visit our site.

Also download the presentation and full content plus other goodies.

www. jchcom.com


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THANK YOU

ContactDarrell Mott (JCH Communications)[email protected]

www.jchcom.com

SOCIAL MEDIA Learn the skills you need to take your business to a new level of customer satisfaction and discover more about your target audience than.

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