Seeing Your Invisible Audience

Gilad Lotan | @gilgul

Seeing your Invisible Audienceunderstanding the power of information flows

Flickr: mangpages

Attention is the Bottleneck

Alex Dragulescu

Information Flows through People

Gaining your Network’s Trust

Urban Outfitters vs. NYC Crafters

“I’m not a Twitter celebrity by any means. I barely had over 1000 followers when the day began... What I do have is a tribe. A tight knit group of independent artists and crafters that follow me. My cause resounded with them. They spread it, and their friends spread it, and a few big influencers on Twitter spread it, and then it was gone”

> Network sizeNetwork Type

Resonance

Topic + Network + Timing

Paradox of Social Networks

People

Tie Strength

Location

Behavior

Influence

Friendship

Cultural Norms

Clicks

Preferences

Perception

Retweets

Thank YouGilad Lotan | @gilgul

[email protected]

http://bit.ly/140confNYCgilad