PRESENTED BY: Tyler Thomas – Social Media Specialist [email protected] | @tylerathomas MARCH 24, 2015 The Social Media Landscape
PRESENTED BY:
Tyler Thomas – Social Media Specialist
[email protected] | @tylerathomas
MARCH 24, 2015
The Social MediaLandscape
• 1.39 billion monthly active Facebook users (13% increase year over year)
• 890 million people login daily• 1.9 billion mobile active users• 53% female and 47% male• Average time on Facebook is 20 minutes
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• Popular during research phase, international students & parents
• Updates and info, not as much engagement
• Sharing visual content (photos, videos, infographics, links etc.)
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• 284 million monthly active users
• 100 daily active Twitter users
• 29% of users are millennials (15-34)
• 26% of teens consider Twitter their favorite social network
• 29% of users check Twitter multiple times a day
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• Customer service
• Updates & announcements
• Engagement & relationship building
• Issue management
• Brand awareness
• Share visual content
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• 300 Million monthly active users
• More than 75 million daily users
• 41% of users are between 16-24
• 51% Male, 49% Female
• 34% of Millenials (14-34) use Instagram
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• Tell your story visually (photos, videos, infographics, etc.)
• Show off products, people & promotions
• Build brand engagement
• Strengthen relationships
• It’s relatively easy to get started
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• 71% of users are under 25
• 400 Million snaps per day
• 50% of college males share selfies
• 77% of college females share selfies
• 77% of college students use it daily
Snapchat
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• One-on-One Communication
• Promotions/Contests
• Unique tools (pen, emoticons, weather, seasonal imagery)
• Ease of use (photo & video)
Snapchat
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• 420 Million users
• 99 billion posts (113.6 million per day)
• 14% of 18-20 year olds in US have Tumblr accounts
• 2014 most reblogged food = cake
Tumblr
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• Easy to use (out of the box) blogging platform
• Works well with visual content (photos, animated gifs, infographics)
• Easy to link for mobile devices
• Re-blogging is key
Tumblr
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• Hyperlapse
• Squaready
• Flipagram
• Camera+
• Fotor
• PicMonkey
• Typic
• Instapan
• Studio
• CropVS
Content Creation Apps
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• What are your goals?
• Who is your audience?
• What info do they want/need?
• What platforms are they already using?– How are they using them? Don’t forget about Mobile.
• What staffing will you need?
• How will you measure success?
Channel Selection
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Tweet Me: @TylerAThomas
Email: [email protected]
Connect on LinkedIn:
http://bit.ly/TylerAThomas
CONTACT METyler A. Thomas