Social Media Integration

Social Media Integration.                 

- Macro trends & landscape.

- Common Integration Tactics.

- Measurement - Q&A

Agenda.

It's a VERY INTERESTINGtime to be a marketer.

Trends.

Social media. We dig it the most.

Not to get all statistical or anything but.....  

752% growth in 2008.

30.1M users & growing.

100M Videos viewed daily.

3B images uploaded.

250M ACTIVE users

 The tools are just that.....they are tools.

Technology is the Enabler

Community + Relationships + Engagement =

"Social Media Integration"  

It's ALL about People.

ROI of Social Media: Research

Publishing isMarketing 2.0.

The ContentChallenge.

The InternalChampion.

The Editorial Calendar.

Social Media & Email.

Social.Marketing.

Transactional.

Email is the currency of all

accounts. The only commonality in a web 2.0 world

Email is the"digital glue" 

of the social web.

Email is a key driver of social content...   

...now more than ever before.

Converting Subscribers to Community.

Converting Community to Subscribers.

Measurement.

Power Listening - Data in Action

The Low Lying Fruit:

1. Find your internal champion. 2. Monitor and listen to the conversation. 3. Send regular, timely communications via email. 4. Start and write an active, regular blog. 5. Work from an editorial calendar. 6. Use social networks to connect & engage.7. Use twitter as a distribution / engagement channel. 8. Leverage new media as often as possible.9. Experiment, evaluate, adapt.

Thank You!

Q&A  Greg Cangialosi Connect.410.230.0061 x104 - [email protected] - emailwww.blueskyfactory.com - webwww.thetrendjunkie.com - personal blogwww.twitter.com/gregcangialosi - twitterwww.twitter.com/blueskyfactory - brand twitter