PATLIB2013, 23-25 April 2013 Social media in the world of PATLIB centres Karen Blakeman RBA Information Services [email protected]twitter.com/karenblakeman http://www.rba.co.uk/ http://www.linkedin.com/i n/karenblakeman Slides will be available on http://www.authorstream.c om and This presentation is licensed under a Creative Commons Attribution 3.0 License
Seminar given at PATLIB 2013, 24th April 2013, Munich
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Web 2.0, social media, social networking [how can networking NOT be social?], user generated content, collaborative tools etc........
Think about what you want to do – promote your services, find out what people want, talk to your users, carry out research?
Choose the tool to fit the task and the intended audience
“Conversational tools”Adventures in conversation - nurturing customer relationships and capturing impact through service culture change. Kay Grieves & Michelle Halpin, Library Services, University of Sunderland. Internet Librarian International 2012, 30th-31st October 2012
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Why embrace social media?
Many people expect organisations to be present and contactable on their favourite social media platform
Search engines incorporate and emphasise social media in search results
Increased use of social media for “search”
Need to be aware of questions, conversations and discussions in your area
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Gary's Social Media Count | PERSONALIZE MEDIA : http://www.personalizemedia.com/garys-social-media-count/
PATENTU INFORMĀCIJA http://www.netvibes.com/patentu-biblioteka
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Netvibes.com
Pull together searches, news, tweets, RSS feeds, videos, photos
Can have multiple tabs (pages)
Use “widgets” to add content
Can change layout and arrangement
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Blogs
Blog postings picked up by search engines within seconds of being published
Quick and easy way to publish
Can be on Wordpress, Blogspot or hosted on own servers
Can be a major driver of traffic to website and pages on social media
Great way to promote services and provide information
Embed videos, slide presentations
Can be interactive by allowing comments (need to moderate)
People can follow blogs via RSS feeds or email
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Blogs generate link/Google juice
The Sixth Anniversary of the UK Web Focus Blog. UK Web Focus : http://ukwebfocus.wordpress.com/2012/11/01/the-sixth-anniversary-of-the-uk-web-focus-blog/ Interesting information on what drives traffic to the blog
“What does the evidence tell us about institutional repositories?” Brian Kelly, UKOLN University of Bath. Jenny Delasalle, University of Warwick. Presentation given at Internet Librarian International 2012 http://www.slideshare.net/jdelasalle/ili2012
Links on blogs main referrers of traffic to repositories
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http://ukwebfocus.wordpress.com/
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Business & Patent Information Services News
http://bapisleeds.blogspot.co.uk/
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Blogger/Blogspot statistics
Energy Balance – http://ergobalance.blogspot.com/
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Sitemeter http://www.sitemeter.com/
Add code to blog template or in a “widget”
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Videos
Educational, marketing, conference presentations, information on services, reporting on events
Youtube.com - may be blocked so also try vimeo.com
Check copyright of all material especially that you use in a video, especially music
Fill in all the “boxes” when you upload a video
Announce it to the world
Link to and/or embed video in your web page, blog, Facebook page, Google+ page
Monitor YouTube for what is being said about you
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British Library BIPC on YouTube
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Twitter
http://www.twitter.com/
140 character messages - tweets
Text, comments, news
Links to articles, videos, photos, presentations – URLs routinely shortened
Anyone can follow anyone else as long as the account is not “protected”
Can share or retweet (RT) other people’s tweets
Hashtags used to categorise or index a tweet, for example for conferences #patlib2013
Include username when commenting or replying to a tweet e.g. @EPOorg
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