www.supinfo.com Copyright © SUPINFO. All rights reserved Social Media in 2012
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
www.supinfo.com
Copyright © SUPINFO. All rights reserved
Social Media in 2012
Course objectives
Explain what Social Media is
Explain what are the main Social Media in 2012
Explain why they represent opportunities
By completing this course, you will be able to :
Social Media in 2012
Course topics
Introduction
Social Media
Others
Conclusion
Course’s plan
Social Media in 2012
Introduction
32,7% of the global population us Internet
~2,267,233,742 persons (Internet World State)
+ 69% since 2008
Social Media in 2012
2007 2008 2009 2010 20110
500
1000
1500
2000
2500
Internet Users in the World
Users (in Millions)
Introduction
612,843,429 of websites (February 2012, Netcraft)
> 152 Millions of blogs (BlogPulse)
And 77% of UK consumers would use information from blogs to influence their purchasing decisions
And what about Social Networks ?
Social Media in 2012
Social Media
What is a Social Media ?
Social media includes web-based and mobile technologies used to turn communication into interactive dialogue.
Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the
ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated
content.”
- Wikipedia
Social Media in 2012
Social Networks
What is a Social Network ?
A social networking service is an online service, platform, or site that focuses on building and reflecting of social networks
or social relations among people.
Online community services are sometimes considered as a social network service, though in a broader sense, social
network service usually means an individual-centered service whereas online community services are group-centered.
Social networking sites allow users to share ideas, activities, events, and interests within their individual networks.
- Wikipedia
Social Media in 2012
Social Networks
What are the main Social Networks today ?
…
Social Media in 2012
Facebook Launched in February 2004
Features :
Create profiles with photos, lists of personal interests, and other personal information
Communicate with friends and other users through messages and a chat feature
Create and join interest groups and "like pages, some of which are maintained by organizations
Social Media in 2012
Ok, you already knew that…
But do you know that Facebook :
Surpassed Google in the US in 2010
Was the most searched term for 2011
Has :
175 Millions of users logged everyday
– 65 Millions from mobiles
30 Billions of content shared per month
3 Millions photos uploaded per month
Social Media in 2012
If Facebook were a country, it would be the 3rd most populated
Social Media in 2012
1 336 450 0001 178 436 000
400 000 000
308 898 000
Facebook & Open Source :
Creation of HipHop for PHP :
Source code transformer which programmatically transforms PHP source code into highly optimized C++ and then uses g++ to compile it to machine code
Social Media in 2012
Facebook Open Source contributions :
Creation of Cassandra :
A NoSQL solution designed to handle very large amounts of data spread out across many commodity servers while providing a highly available service with no single point of failure.
Social Media in 2012
Facebook Open Source contributions :
Other contributions on existing project as :
Apache Hadoop
Apache Hive
MySQL
…
Social Media in 2012
TwitterSocial Media in 2012
Created in March 2006
Micro-blogging service
Features :
Users send and read text-based posts of up to 140 characters
Users may subscribe to other users' tweets – this is known as following and subscribers are known as followers
Users can group posts together by topic or type by use of hashtags
TwitterSocial Media in 2012
Most widely adopted social media tactic used by 78% of company respondents and 74% of agency clients
Some numbers :
25 Billion of Tweets in 2010
140 Million Tweets sent per day
456 Tweets per seconds
19 Millions follow Lady Gaga
More than the president of United States
One single tweet reach more people than Wall Street Journal, New York Times and USA Today combined!
TwitterSocial Media in 2012
Twitter Open Source contributions :
Creation of Gizzard Scala Framework :
A sharding framework to create custom fault-tolerant, distributed databases
Creation Flock DB :
A distributed, fault-tolerant graph database for managing data at webscale (NoSQL)
LinkedInSocial Media in 2012
Founded in December 2002
Professional networking
Allow registered users to maintain a list of contact details of people with whom they have some level of relationship, called Connections
150 Millions of users
LinkedInSocial Media in 2012
LinkedIn Open Source contributions :
Creation of Project Voldemort :
A distributed data store that is designed as a key-value store used by LinkedIn for high-scalability storage (NoSQL)
Other Social Media…Social Media in 2012
Flickr:
3 000 photos per minutes
Wikipedia:
14 Millions of articles
YouTube :
4th most visited site
2 Billions of videos view everyday
24 hours of video uploaded every minute
Others…Social Networks in 2012
Conclusion
Social media are now unavoidable
They all bring new opportunities
More and more startups rely on their API
Centralized mines of information
Long register process replaced by a simple Facebook Connect
Social Media in 2012
Conclusion
Influence SEO
Collective IQ :
Facebook friend’s “Like” influence Bing results
Google+ “+1” influence Google ones
In 24h, 90 000 iPhones and 160 000 Android devices are sold
Almost all of them will use social networks
Social networks everywhere !
Social Media in 2012
Stop-and-thinkSocial Media in 2012
Do you have any questions ?
The endSocial Media in 2012
Related Documents
