Social Media Congress 2012

EARLY BIRD SPECIAL ONLY S$599* + GST Register now and SAVE $400

PLUS – Visit HR Summit & Save an Additional $100

Mandarin Orchard, Singapore | 14th June 2012

2ND ANNuAl

SOCIAL MEDIA CONgreSS 2012

CONGRESSSERIES

Aadil BANDUKWALA

Talent Acquisition Advisor

Social Media & Community Professional Acquisition Social Media Strategy in India

Aileen Markey, Regional Director HR- Mediabrands

Marie Petit- Manager of HR, Solidiance

Marie PETITDirector of Hr AsiaSolidiance

HR Goes Social Bring your smart phones, laptops and gadgets and participate in a live workshop

 Lionel TAN‐ Partner, Rajah Tan LLP 

 Andrew CHOW‐ Social Media Strategist, Managing Director Ideamart Pte. Ltd.  

Madan NAGALDINNE, Head of HR for APAC, Facebook 

Andrew CHOW Social Media Strategist & Managing DirectorIdeamart (S) Pte Ltd

Aadil BANDUKWALA Talent Acquisition Social Media AdvisorDell

 Lionel TAN‐ Partner, Rajah Tan LLP 

 Andrew CHOW‐ Social Media Strategist, Managing Director Ideamart Pte. Ltd.  

Madan NAGALDINNE, Head of HR for APAC, Facebook 

Lionel TANequity PartnerRajah & Tann LLP Madan NAGALDINNE

Head of HR Asia PacificFACEBOOK

Aileen MARKEY regional Hr DirectorMediabrands

PLUS: Interactive panel discussion and practical workshop • What are Hr’s major challenges in

social media?• Developing effective social media

corporate usage policies

Mike Blanding is Manager, School relations & employee engagement for Intercontinental hotels Group (IhG), looking after asia, Middle east & africa. In this role, Mike oversees management trainee programmes, internship programmes, social media attraction channels, and employee engagement across the region.

a graduate from Cornell university’s School of hotel administration, Mike started his career with IhG as an intern during his undergraduate studies which eventually led to a full-time role with the company. In his career with IhG, Mike has spent years working in distribution marketing, tactical marketing, and brand management and was instrumental in the repositioning of the holiday Inn brand across asia pacific.

In 2010, Mike made the transition into the world of human resources where he enjoys applying his marketing & branding expertise to enhancing recruitment marketing efforts and building of the IhG employer brand.

Mike BLANDING Manager, School relations & employee engagement Intercontinental Hotels Group (IHG)

Attend this intensive one-day congress and be better equipped to:• Assess the practical functions of social media in Hr and Communications through real-life case

studies• Determine how social media can streamline your talent acquisition processes to attract the best

talent• Hear from social media experts on how to roll out a quality social media policy by co-aligning

with business goals and existing guidelines • Educate your staff on the legalities of utilising social media for employee personal use and

corporate actions• Identify and apply risk management strategies for social media platforms• Integrate social media into core strategic Hr and organisation functions

The 2nd Annual Social Media Congress is a highly engaging event covering the full scope of how today’s workplace can best use and embrace social media. From talent strategies and communications to the many legal ramifications affiliated with the use of social media, each facet will be analysed via informative case studies, insightful panel discussions and interactive workshops. Hear first-hand from social media experts along with esteemed HR, legal and communications professionals on how to tap the full potential and avoid the pitfalls of social media.

Who should attend?• CeOs/MDs/Presidents/ line Managers• VPs/Directors/Heads/Managers/ executives of:

• Human resources• Talent Acquisition• employer Branding• In-House & legal counsels• employer Branding• Communications• IT Staff

* Early Bird savings end 1st June 2012

MATTHEW HARDMAN Senior Product Manager VMware ASEAN & India

Topics Include:

CONGRESSSERIES

2ND ANNuAl

SOCIAL MEDIA CONgreSS 2012

Social Media in the Workplace• Transforming your organisation to embrace the

social era – defining HR’s role• How can and should Hr change to embrace the

power of social media?• Creating a unique advantage to your organisation

on building an employee social experience• What are the pitfalls and success factors of social

media in Hr?• How can we best use social media to support Hr

processes?

Social Media’s Role in Talent Acquisition & Employer Branding• examine social media tools, simulations and virtual

world technologies which aim to expand talent pools and match jobs to candidates

• explore how leading organisations are using these technologies in their Hr practices

• Analyse the pros and cons of social media tools and determine which approach suits your organisation best

• Develop employer branding strategies by tapping on social media

• How can Hr incorporate social media and virtual technologies in their hiring practices?

Legal Perspectives: Critical Issues on Social Media and Employment Rights• using social media to promote the company’s

branding - employees and third party rights• Determining ownership rights of social media

contents• employer liability for employees’ acts of

infringement and vicarious liability • Potential legal claims by employees and how to

mitigate against such claims • Implementing effective social media policies:

Identifying best practices• legal updates: recent changes to the evidence Act

and its impact on social media • What is the Data Protection Act and how will it

affect utilisation of social media?

Risk Implications of Social Media in HR• Identifying the potential risks and hazards social

media pose for Hr • Impacts on employee productivity, company

branding and reputation• Determining mitigation and management strategies

– best practice model• Case study: Terminations over misuse of social

media and how to avoid the pitfalls

Panel DiscussionSocial Media and its Implications for HR: What are HR’s Major Challenges in Social Media?• How does Hr perceive social media? Is it widely

accepted or treated with apprehension? • Multiple social media platforms and technology-

which one suits your company best?• How can you integrate social media in strategic Hr

functions?• How does Hr align social media with existing

company policies?

Hands-on Workshop: Developing Social Media Corporate Usage Policy• understand how to effectively devise, implement,

and monitor social media policy• Define the scope of usage policy• Train and educate employees about technologies

and social media platforms• Outline social media guidelines and utilise existing

policy and guidelines

Employee Engagement and Effective Communication Strategies in the Workplace• recognising social media as a source of rich

engagement opportunities to build communities of employees

• How does social media increase employee engagement?

• What are the key barriers that would slow adoption of social media-based employee engagement in your company?

• What impact might social media have on the organisation of the future?

• encouraging open communication and collaboration in the workplace with social media platforms

Targeting Gen Y recruits via social media channels: effective internship and graduate programs. • Scoping the scene - Who is considered best practice

in using social media to recruit gen Y?• growing your followers - How do I establish and

grow a base of relevant followers?• getting started - What do I need to know as I

embark on this journey?• Tips & tricks - What has IHg learned along the way?

CONGRESSSERIES

2ND ANNuAl

SOCIAL MEDIA CONgreSS 2012

Esteemed Speakers: FACEBOOKMadan NAgAlDINNe Head of HR Asia PacificMadan has had an outstanding career as a Human resource professional spanning over 15 years. He has gained a progressively global Hr expertise. He currently leads the Hr function for Facebook Asia. Prior to joining Facebook in early 2011, Madan was the Director and Head of Hr for Amazon.com for India and Singapore where he and his team helped scale Amazon’s India and Singapore operations to over 5000 people and 4 development centers. Previously, he worked with KlA– Tencor, Milpitas as Director Hr and Tavant Technologies, Santa Clara as VP Hr.

VMware ASEAN & IndiaMatthew HArDMANSenior Product ManagerMatthew Hardman joined VMware in 2011 and he is responsible for developing the product go-to-market strategy for VMware’s Cloud Infrastructure and end user Computing solutions. In his role, he also drives the marketing strategy, messaging, positioning, pricing, packaging, field enablement and evangelism of these solutions. Matthew has over 15 years of experience in software development and technology marketing across Small Business through to enterprise customer segments. Prior to joining VMware, Matthew spent 10 years in Microsoft marketing a variety of technologies from the Windows operating system to Microsoft’s developer tools. Based in Singapore, Matthew enjoys spending time with his family, and if time allows, saving the world in video games.

Dell- IndiaAadil BANDuKWAlATalent Acquisition Social Media AdvisorAadil is a Social Media Professional with a proven background in Talent Acquisition and Internet Media. He is part of the global Talent Acquisition Social Media Strategy team responsible for crafting and executing the Talent Acquisition Social Media strategy in India. Being very active on social media platforms, Aadil supports Dell’s presence online to effectively communicate Dell’s employment Brand as well as increase overall application rate and hires from social media. recently, SHrM India ranked Aadil as one of India’s Top 10 Most Influential People in Human resources on Social Media. He has also been featured in magazines like People Matters and portals like rediff.com.

Rajah & Tann LLP- Singaporelionel TANequity Partnerlionel started out his career in law as a Deputy Public Prosecutor and concurrently held the appointment of Assistant Director of the Computer Information & Systems Department of the Attorney-general’s Chambers. Since joining private practice he has been involved in various high profile commercial and criminal litigation cases and has advised clients on a wide spectrum of commercial and criminal matters. He has a keen interest in the field of Information Technology Law, with special emphasis on the developing area of litigation practice in the Information Technology arena. He has been involved in cases dealing with Internet defamation, Internet fraud, on-line security breaches, trade secrets and misappropriation of confidential information, telecommunication regulatory issues and software implementation and website development disputes. lionel also advises on the developing area of Competition law in Singapore.

Ideamart (S) Pte LtdAndrew CHOW Social Media Strategist & Managing DirectorAndrew Chow is a certified life coach, entrepreneur, speaker and author in Singapore. Andrew has spoken in many conferences to business leaders of South east Asia and civil servants in Middle east and North Africa region. His insights on Social Media Strategy, Media Management and Personal Branding have made him a choice selection for workshop leaders. Founded Ideamart in 1994, Andrew won the Spirit of enterprise Award in 2008 and the Successful entrepreneur Award in 2010. Andrew graduated from Thames Valley University and is also a Certified Trainer, Assessor and Developer under WDA-WSQ courses.

MediabrandsAileen MArKeYregional Hr DirectorAn experienced Hr professional, Aileen is currently the regional Hr Director of Mediabrands, a global marketing agency and a part of Interpublic group (NYSe: IPg), one of the world’s leading organisations of advertising agencies and marketing services companies. Mediabrands enhances the communications offering and performance across its network of media agencies including Initiative, uM, MAgNA and a roster of Specialty Service groups. Prior to her role, Aileen was Hr leader, group leadership & Organisational Development at Wesfarmers Insurance and Field Hr Director, Consumer & Online at Microsoft. Aileen has also worked at AOl Time Warner as recruitment Specialist.

Intercontinental Hotels Group (IHG)Mike BlANDINg Manager, School relations & employee engagementMike Blanding is Manager, School relations & employee engagement for Intercontinental Hotels group (IHg), looking after Asia, Middle east & Africa. In this role, Mike oversees management trainee programmes, internship programmes, social media attraction channels, and employee engagement across the region. A graduate from Cornell university’s School of Hotel Administration, Mike started his career with IHg as an intern during his undergraduate studies which eventually led to a full-time role with the company. In his career with IHg, Mike has spent years working in distribution marketing, tactical marketing, and brand management and was instrumental in the repositioning of the Holiday Inn brand across Asia Pacific. In 2010, Mike made the transition into the world of Human resources where he enjoys applying his marketing & branding expertise to enhancing recruitment marketing efforts and building of the IHg employer brand.

SolidianceMarie PeTITDirector of Hr AsiaWith over 10 years of Hr experience in an array of different countries, Marie has worked in europe, Africa, and Asia for global companies as well as SMes. Her experience is focused on securing talent for the organization and building in-house Hr systems to enable personal and company growth. Marie is an accomplished human resources executive with proven experience in policy and procedure, recruiting and hiring practices, personnel development, legal compliance issues, managerial support, union negotiations and labour relations. Currently as Head of Hr for Solidiance, Marie is devoted to working side-by-side with clients to outpace the competition, close gaps in growth and deliver breakthroughs in performance and profitability. Solidiance’s Asia focus provides clients with a better understanding of intrinsic regional issues.

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Contact Tariq Tel: (65) 6423 4631 Email: [email protected] Fax: (65) 6423 4632 Website: www.hrmcongress.com

Please reserve _______ seat(s) at “2nd Annual Social Media Congress” on Wednesday, 14th June 2012 at Mandarin Orchard, Hotel Singapore.

early Bird Special: S$599 + gST (For registration and payment

received by 1st June 2012)

Conference Fee: S$999 + gST (For registration and payment

received after 1st June 2012)

Additional S$100 off for Hr Summit 2012 Visitors – Not

transferable

Additional 10% off for group bookings of 3-5 delegates

Additional 20% off for group bookings of 6 or more delegates

CONGRESSSERIES

2ND ANNuAl

SOCIAL MEDIA CONgreSS 2012

Participating organisations: Another event organised by: Supported By:

hrm