Socialized.me/WBC11 Guerrilla Social Media Marketing Shane Gibson @ShaneGibson #WBC11
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Guerrilla Media Marketing 2.0
Guerrilla Social Media Marketing Shane Gibson@ShaneGibson#WBC11
Socialized.me/WBC11Guerrilla Marketing
Achieving conventional goals through unconventional means.
Socialized.me/WBC11What is this?
Socialized.me/WBC11To this guy? A weapon.
Socialized.me/WBC11TodayTop 10 attributes of guerilla media marketerThe power of nano-casting and nano-marketingExecuting an integrated social media marketing campaign5 Steps to Maximize ROI
Socialized.me/WBC11Traditional MarketingMoneyExtensive LabourHistorically OrientatedAlgorithmic ComplicatedME focused
Socialized.me/WBC11Guerrillas Depend on..PsychologyEngagementEmotional ImpactExcitementPassionHumorDesire
Socialized.me/WBC11Guerrilla MarketingInnovationImaginationKnowledgeCommunity
Socialized.me/WBC11Word of Mouth and Mouse are not free.
Time is not money. Time is life.
Socialized.me/WBC11Guerrilla Marketing
Is about LEVERAGE
Socialized.me/WBC11Insurance Guerrillas
Socialized.me/WBC11Free & Honest Tea
Socialized.me/WBC11Results
Socialized.me/WBC11Press
Socialized.me/WBC11Earned Media
Socialized.me/WBC11Increase in Sales
Socialized.me/WBC11Wall Street VS. LA
Socialized.me/WBC11
Free as a Weapon
Socialized.me/WBC11
Socialized.me/WBC11Free Wifi as Weapon
Socialized.me/WBC11
Socialized.me/WBC1110 Guerrilla TraitsImmune to hypeCuriosityThe ability to sprintThe ability to run marathons.Transparent
Socialized.me/WBC1110 Guerrilla TraitsCommunity focused Profit driven Tech hungry Self-developer Leadership mentality
Socialized.me/WBC11Social media marketing is about LISTENING
Socialized.me/WBC11
Real-Time Feedback
Socialized.me/WBC11
Socialized.me/WBC11Score Keeping?
Socialized.me/WBC11Stakeholder Spotting
Socialized.me/WBC11Twitter Search (Local)
Socialized.me/WBC11
Socialized.me/WBC11Linkedin.com/Signal
Socialized.me/WBC11Can we just not do it?
Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
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Socialized.me/WBC11Get in the game
Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
"Social media is 1000 people wide and 2 inches deep"
Socialized.me/WBC11Broadcast
Socialized.me/WBC11Narrow Cast
Socialized.me/WBC11Niche-Cast
Socialized.me/WBC11
NANO-Cast
Socialized.me/WBC11Scott Heiferman
Socialized.me/WBC11@cforbesoklahoma
Socialized.me/WBC11@cforbesoklahoma
Socialized.me/WBC11Nano-CastFacebook GroupsLinkedin Groups and Sub-groupsOffline events and seminars (Meetups and Tweetups)Webinars and Podcasts#tags and Twitter listsOne-to-one dialogueFusion partnerships
Socialized.me/WBC11Maximize ROICommit to a Long-term planCoordinate Multiple MediaListen and talk dont marketHave a strong social hubGet Sociable!
Socialized.me/WBC11Resources@ShaneGibsonhttp://ClosingBigger.net http://socialized.me http://socialized.me/wbc11
Socialized.me/WBC11
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